Subscribe & Follow
Jobs
- Ad Agency Client Service Administrator Cape Town
- SEO and Content Creator Intern Cape Town
- Operations Manager NBD - Digital Marketing Agency Pretoria
- Freelancers Johannesburg
- Digital Account Executive Durban
- Digital Designer Durban
- Accountant/Administrator Johannesburg
- Affiliate Partner Manager - Digital Pretoria
- PR and Digital Content Writer Sandton
- 2024 Internship - Digital Media Intern Cape Town
Facebook chatbot world first for Heineken South Africa
The goal of the campaign was to get consumers to submit their unique underliner codes, but with an entry mechanic that was interactive and could provide instant rewards and an entry in the Grand Prize Draw to win ten double tickets to the Heineken UCL Cup Final.
![Facebook chatbot world first for Heineken South Africa](https://biz-file.com/c/1905/495153.gif)
Techsys Digital built the chatbot on the Facebook Messenger App, since the platform is so popular and chatbot campaigns in the space are very rare and typically not very sophisticated.
Techsys MD Andrew Walmsley explains that, “The Messenger App engages with consumers at scale without any human involvement using artificial intelligence, and answers queries around the campaign mechanics, prizes, and how to enter.” Consumers could toggle between the chatbot and a livechat with a customer service agent should they wish to.
The beauty of the campaign was that every week the Artificial Intelligence that monitored the conversation between the chatbot and the consumer became more intuitive. This ultimately improved the customer experience to create increasingly more seamless engagements with the bot.
“Each week the number of consumers and the amount of entries grew considerably, indicating how happy consumers are with the channel as a means to engage with the brand,” says Walmsley.
![Facebook chatbot world first for Heineken South Africa](https://biz-file.com/c/1905/495150-700x169.png)
Want to partner with Techsys on a project? Contact us today on 021 788 6896 or az.oc.syshcet@ofni. Or visit our website or Facebook page!
- Closing the gender pay gap: Momentum leverages AI in groundbreaking campaign17 Jan 14:18
- Jack Black's Brewing Co. collaborates with Techsys Digital for a refreshed digital experience08 Nov 15:40
- Techsys Digital and Takealot grab 12 Bookmarks finalists29 Jun 10:11
- Takealot reaps the rewards of AI-powered chat commerce on Whatsapp05 May 09:55
- How to go viral on TikTok... let your customers #unwrapalot24 Nov 09:50
![](/res/img/s.gif)