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Google Maps release Promoted Pins - another reason your data better be 100% accurate
When explaining why mapping is such a focus area, Google released the following stats:
According to leading location management agency and Google Maps specialists Business Positioning Systems (BPS) this makes accurate online location data even more of a non-negotiable for brands with a multi location footprint.
BPS commercial director Gabby Eidelman explains, “As we can see from the recently released stats, Google Maps/Google my Business is without doubt the platform that closes the loop for consumers. Our clients ensure these consumers always find their offline locations via accurate online locations because they’re managed through BPS’s Location Bank platform. Location Bank is a location database that integrates with Google ensuring locations are always accurate.”
Gabby continues, “For brands wanting to make use of the new Promoted Pin feature, our Location Bank product is exactly what you need to ensure the very foundation of your marketing efforts – your physical locations - are always accurate. The release of Promoted Pins will help bridge the gap between online traffic and foot traffic, with BPS you can rest assured that your foot traffic ends up converting at the point of sale.”
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- Amplify your brand's success and insights with Location Bank's cutting-edge analytics10 Sep 11:58
- Location Bank announces integration with Apple Business Connect API19 Aug 10:06
- Location Bank and Vicinity Media have joined forces to improve ‘real world locations’ through their Winter Warmer Drive04 Jul 09:56