What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Why optimise your audience?
Many of the media- and audience-targeting choices today are still manual. Learn why it is important to trust automated optimisation for evaluating audiences.
In part four of our four part series on Trusting The Machine in Online Marketing we look at:
- Why you should trust the machine to make targeting decisions in marketing
- Going beyond audience targeting to audience optimisation
- What manual optimisation techniques are
- Why there is a lost opportunity for automation from manual optimization techniques
- Why manual techniques do not provide the opportunity of valuing users individually
VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today's converging video landscape.
- VDX.tv releases 2021 holiday video advertising guide for brands and retailers22 Oct 10:09
- Household targeting's role in the cookieless future25 Jun 07:49
- Study from VDX.tv finds video advertising more effective across combination of CTV, desktop and mobile devices26 May 09:23
- How household targeting can improve engagement18 May 07:04
- VDX.tv releases a guide on 'advanced TV': What it is and how it can help drive results01 Jun 10:48
