Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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Which side of the fence are you on? Automated vs traditional manual audience targeting
Learn about the importance of valuing users, creating a complex profile and the benefit of automating the optimisation process.
In part three of our four part series on Trusting The Machine in Online Marketing we look at:
- The opportunity of valuing users individually for online campaigns
- Why having more than one audience in a profile is important
- The benefit of audience optimization to advertisers and the people they advertise to
VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today's converging video landscape.
- VDX.tv releases 2021 holiday video advertising guide for brands and retailers22 Oct 10:09
- Household targeting's role in the cookieless future25 Jun 07:49
- Study from VDX.tv finds video advertising more effective across combination of CTV, desktop and mobile devices26 May 09:23
- How household targeting can improve engagement18 May 07:04
- VDX.tv releases a guide on 'advanced TV': What it is and how it can help drive results01 Jun 10:48
