Decisive digital marketing, a birthday tweet

To celebrate 20 years of operational excellence and brand affinity So Interactive decided to take all Ocean Basket's loyal fans for a swim down memory lane; celebrating some of the most memorable moments in the brand's tasty history, as well as promoting the traditional birthday favourite, the fish and chips.

"Our strategic planners ran the right tweets at the right time. This, along with highly consistent engagement and immediate responses to tweets ensured a trending snowball." shares Darren Mansour, Digital Director at So Interactive.

With the promotion being a digital campaign only, there was a need for a strong balance of paid, earned and owned media. Excellent uptake was seen on Facebook, Google Adwords and through banner placements and site takeovers on the day, all driving to a single promotions page with a "Save the Date" calendar link. But, the immediacy of Twitter and the So Interactive team's ability to reuse the day's promoted hashtag of #R20fishandchips in comments, conversations and retweets, garnered the greatest return through immediacy and relevance.

This campaign shows how well-planned digital media placement, and using the right digital channel for the job, can truly deliver on real world tangible results. So, as you consider how to approach your next digital marketing campaign, just remember the power of So Interactive's birthday tweet.

Contact So Interactive, digital creative agency, for cutting edge digital campaigns and marketing on 011 807 4621 or via email at az.oc.evitcaretnios@olleh. View So Interactive's portfolio.