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New Generation Awards 2014 winners announced
![New Generation Awards 2014 winners announced](https://biz-file.com/c/1410/235299.png)
The New Generation Awards not only recognise the agencies but also the corporates and their in-house teams that were fundamental with the initialisation of the concepts and campaigns at hand.
Stephen Paxton, MD of New Generation Events said that the outstanding level of technical innovation amongst this year's campaigns proves that once again we are amongst very exciting times. Within a 12 month period, the bar has been raised, and then raised again.
With a 200% increase in entries for this year's awards, the standard of work saw a number of campaigns hitting well above the 70% benchmark.
The criteria that the judges consider when making their decisions were as follows
- Innovation - originality of campaigns submitted
- Creativity - uniqueness in implementation, concept and content
- Results and efficiency - resources used in achieving the results.
- Coverage (reach), engagement (rate of interactivity) and sales (lead generation resulting in new business)
New Generation Events would like to thank our partners, Endemol SA and Oude Meester, and congratulate each and every winner for their achievements, we look forward to seeing what you have in store for us in 2015.
Winners list
Category: SMME/Corporate Awards
Most innovative use of social media
- Gold: Yonder media - Tastic Red Pot Campaign Silver: Unilever SA - Pink and Black - Liquorice
Most innovative use of digital media
- Gold: Yonder Media - Tastic Red Pot Campaign
Silver: Flow SA - South African Tourism
Bronze: MTN - Overshare - Aqua Online Bronze: Havas Worldwide - The Great Debate
Outstanding Customer Care using Social Media
- Gold: Unilever SA - Ponds / Gorilla Media
Silver: Unilever SA - What's for Dinner - Liquorice Bronze: MTN - Outstanding Customer Care - Aqua Online
Blogging Excellence
- Gold: OligvyPR - Anglo American Mining Silver: MTN - MTN. Blog.co.za - Aqua Online
Mobile Marketing Excellence
- Gold: Unilever SA - Stork bake - Gorilla Media Silver: Unilever SA - Ponds - Gorilla Media
Best Low Budget Campaign
- Gold: Distell - Amarula Gold Launch - Liquorice Silver: FlowSA - World Wildlife Foundation #iam4rhinos campaign
Most Viral Campaign
- Gold: Unilever SA - Sunlight share the happy - Mindshare Silver: Unilever SA- Flora Tears -Notabene
Best use of Technical Innovation
- Gold: SABMiller - Castle Lite Truck - Liquorice Silver: Yonder Media - Tastic Red Pot Campaign
Best Integrated Marketing Campaign
- Gold: The Publishing Partnership SA/ TPPSA Silver: Unilever SA - Dove Real Beauty - Quirk
Best Online PR campaign
- Gold: Unilever SA - Magnum Pink and Black - Liquorice
Silver: Unilever SA - Vaseline Skin Analysis - Liquorice Bronze: OligvyPR - Anglo American Mining
Most Innovate App
- Gold: New Media - Vodacom Rugby App
Silver: Metropolitan Health Risk Management - The HIV Clinical Guide Mobile App Bronze: Byte Orbit - Impress Me App
Excellence in Content Marketing
- Gold: Flow SA - South African Tourism
Silver: Unilever SA - Dove Self Esteem - Mindshare Bronze: SABMiller - Castle Lite - ECM
Best Use of Social Media in a Loyalty Programme
- Gold: SAB Miller - Castle Lite - ECM - Liquorice Silver: Flow SA - South African Tourism # Meet South Africa
Best Community Engagement Award
- Gold: Unilever SA - What's for Dinner - Liquorice Silver: Havas Worldwide - The Great Debate
Best Online Competition
- Gold: Unilever SA - WFD - Trolley Dash - Liquorice
Silver: Mercedes Benz SA - GLA Adventure
Silver: Unilever SA -AXE - Gorilla Media Bronze: ABSA BANK - Design Indaba - Make Think Become Did
Most innovative Gamification campaign
- Gold: Unilever SA - Fruttare Fruit Coupons
Silver: SAB Miller - Castle Twerk - Trending Harlem Shake - Liquorice
Silver: DDBSA - Smuggle the Rainbow - Taste The Rainbow Bronze: ABSA BANK - Design Indaba - Make Think Become Did
Agency Awards
Most Innovative digital campaign by a small agency
- Gold: TwoAM- Redbull beat Battle 2014 Silver: DDBSA - Smuggle the Rainbow - Taste the rainbow
Most innovative digital campaign by a large agency
- Gold: Liquorice - Magnum Pink and Black Silver: Base 2 Digital Agency - ABSA April Fools' 2014
Most innovative Social Media by a large agency
- Gold: Liquorice - Magnum Pink and Black Silver: Yonder Media - Tastic Red Pot Campaign
Most viral campaign by an agency
- Gold: Mindshare - Sunlight #Share the Happy Silver: Base Two Digital Agency - ABSA April Fools' 2014
The Legacy Award
- Gold: Liquorice - Liquorice Magnum Twitter Auction Silver: Flow SA - South African Tourism #Meet South Africa
Best Integrated Marketing Campaign by Agency
- Gold: Yonder Media - Tastic Red Pot Campaign Silver: Liquorice - magnum Pink and Black
Online Media and Tools
Corporate Website
- Gold: SAB Miller - Castle ECM / Castle Lite
Silver: Stratitude - LexisNexis My Academic Corp Website
Silver: TwoAm - Stoos Customs Corporate Website Bronze: Digitlab - The International Hotel School's Website
- Gold: New Media - Magic Talk
- Gold: New Media - DSTV MyMag
- Gold: MTN - # Overshare - MTN Newsletter - Aqua Online
Special Awards
Outstanding Contribution to Social Media- Mike Saunders, CEO Digitlab
- Unilever SA
- SABMiller - Castle Lite
- Unilever SA
- Liquorice
- Ryan Levenson - NMF Design / Nelson Mandela Day - Flow SA
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