Developed by MWeb Business's Business Solutions Development (BSD) and M-Net's New Media divisions, the site has been designed to showcase the capabilities of broadband and will feature exclusive video content not seen on TV, rich media ad formats and an online Survivor fantasy league that will allow viewers to play along with the TV show.
Viewers will also be able to enter the competition through interactive TV, print and SMS.
"M-Net is at the cutting edge of creativity and innovation, taking advantage of the convergence of television with mobile and the Internet, thereby providing viewers with the best viewing experience," says Jason Probert, head of new media at M-Net.
"By teaming up with MWeb Business we can offer our viewers a total cross-platform entertainment experience while building a relationship with them, rather than just a reality television show. It offers our audience great additional value."
With an online editor based in Panama, specialist blogs - from Mark Bayly and psychologists who will explore the emotional impact of Survivor on participants - promise to offer on-the-spot action as well as commentary. The blog engine itself was designed entirely by the MWeb Business BSD team specifically for the show.
