Men! Stand by... in your Speedos - for the daREDevil run

Jaguar’s rebrand: creative vision or branding blunder?

Karabo Ledwaba

Sometime in 2009, an auditor was sitting in a pub with his mates when one of them daRED him to run through peak hour traffic in a Speedo - to raise awareness of testicular and prostate cancer.

"That sounds like a dare I could do," thought Nick (the auditor). And so he chatted to his connections at Etana Insurance, who he'd heard were always up for something daring. Together they gatheRED up a couple of hundRED guys, put them in Speedos, sent them off into afternoon traffic and turned the event into a cause for cancer.

And now it's time for brave Speedo-runners to take to the streets again. Etana's second daREDevil run will be taking place TODAY, 15 October 2010, along a short route through the streets of Parktown in Johannesburg. This year's event will once again draw men of all shapes and sizes to help raise awareness of testicular and prostate cancer, putting aside the commonly-held belief that Speedos are uncool and focusing on bigger issues.

A Guinness World Record attempt to gather the largest number of Speedo-clad men together for a run of this kind will help to spread the message beyond the borders of South Africa, ensuring that men around the world are alerted to the dangers of testicular and prostate cancer.

The more men take part, the stronger the global message will be.

For more details and to register for the run, go to the website - www.daredevilrun.com/index.php - AND run: the event takes place today at 4pm.