The online poll was conducted in May 2007 about 8700 adults in seven countries: US, Great Britain, France, Italy, Spain, Germany and Australia. Respondents were asked about their current sources of news and information, and what changes they see five years into the future. They were also asked to assess the credibility of newspapers today, and their role, and that of their online sites, today and in the future.
The use of online news and information was up significantly in all geographical regions, while the use of television was down significantly in all the countries surveyed. In all, newspapers combined were down modestly to significantly in all regions. Radio remained relevant although modestly down in usage as a medium. Cable network news increased modestly in most markets, and magazines were seen as entertainment focused and not as suppliers of news and information.
The following significant points were noted: