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Are daily mags the future for newspapers?
A new Austrian daily blurs the lines between newspapers and magazines, and some say this is the future for newspapers in general. Gert Edlinger, MD of Osterreich, will discuss the innovative format and content strategy at the World Newspaper Congress, to be held in Cape Town, South Africa, 3 - 6 June 2007.
The compact, full-colour Osterreich, launched in September 2006 in one of the most concentrated newspaper markets in Europe, mixes magazine and newspaper styles in one package, with several sections printed on glossy paper and stapled on the spine. These are not typical magazine inserts: they are daily sections, with daily deadlines that are paginated and printed along with the other daily sections.
To use both newspaper and magazine quality paper in the same publication, Osterreich and its printing partners had to develop an innovative printing and workflow system that allows for both cold and heat set processes during the same printing run. The newspaper claims to be the first to use this technology.
High quality
The high-quality paper allows the newspaper to attract a new brand of luxury goods and other advertisers who insist on magazine quality for their ads.
Edlinger will present the case of Osterreich during a session on Shaping the Future of the Newspaper at the Congress, which will examine new print products, new digital revenue generation, the best advertising strategies and the reorganisation of newspaper companies for the multi-platform newspaper.
More than 1500 newspaper publishers, chief executives, managing directors, editors and other newspaper professionals are expected to attend the 60th World Newspaper Congress, 14th World Editors Forum and Info Services Expo 2007, the global meetings of the world's press organised by the World Association of Newspapers.
Full details of the events, hosted by the Newspaper Association of South Africa, can be found at http://www.wan-press.org/capetown2007.
Highlights
Other highlights include:
In addition to the cutting-edge business sessions, the events have a full slate of social programmes, which this year includes the 2nd World Press Golf Tournament, sponsored by MAN Roland, and a wide range of pre- and post-Congress programmes of remarkable variety.
Sponsors of the events include Remgro, Richemont & VenFin, Mondi Shanduka Newsprint & Mondi International, the Sunday Times and Mont Blanc.
The Paris-based WAN, the global organisation for the newspaper industry, represents 18 000 newspapers and its membership includes 76 national newspaper associations, newspaper companies and individual newspaper executives in 102 countries, 12 news agencies and 10 regional and world-wide press groups.
