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Product of the Year 2016 award for Tropika
Tropika, the fruit juice-based brand, has won the 'dairy beverage' Product of the Year 2016 award at the Innovation Awards.
Team Tropika at POY
In a survey conducted by leading global information and measurement company Nielsen, and involving over 5000 South African consumers, Tropika Long Life 200ml came out on top as the Product of the Year 2016 in the Dairy Beverages category.
“We could not be more proud of this award, which is one of the many fruits resulting from conceptualising an intensive brand strategy, implementing consumer feedback and conducting even more consumer research,” said Miantha Padayachee, Tropika’s brand group manager. “I would like to congratulate, and also thank, every single person who is involved in the Tropika brand for being so relentless and passionate about it.”
In 2015, the brand launched a new payoff line 'Nothing Smooother' and a highly successful campaign, Smoooth Trip in Every Sip, which resulted in a market share high of 74.7% over the campaign period (Nielsen, 4 MM Dec ‘15).
Click here for the full list of winners.
