Putting the Multichoice decline in context
Lindsey Schutters
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New reporting system working well - ABC
The Audit Burea of Circulations (ABC) yesterday, Thursday, 9 November 2006, released the figures for the third quarter, July - September 2006 and, according to a statement issued to the press, "the new ABC reporting system has been well-received and is working well."
Of the 118 new titles registered with ABC this year, 85 are magazines.
The statement highlights that compared to the same period in 2005:
- Daily and weekly newspapers remained static. Growth in weekend newspapers (3.0%), community newspapers (6.3%) and free newspapers (11.7%) was achieved. The healthy growth the latter is due to an increase of 14 titles to 127 in total.
- All sectors of magazines have shown growth, compared to the same period in 2005. Free magazines are up 6.3%, customer magazines 8.0%, and consumer magazines have increased by 9.4% because of new titles. The healthiest growth of 11.2% has been achieved by the business-to-business sector, in which the categories of property have increased by 30%, retail by 24% and medical by 11%.
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