ETV must cease running Christ Embassy advertorial - TAC

The Advertising Standards Committee of the Advertising Standards Authority of South Africa (ASASA) issued a ruling this week in the very long-running complaint against Christ Embassy lodged by the Treatment Action Campaign (TAC) in November 2009. The Committee found that a programme run at 7:30am on e.tv on Sunday mornings by Christ Embassy is:

• an advertisement as defined by ASASA's code,
  
• promotes faith as a means to cure illness or disease,
  
• promotes Christ Embassy as the place to seek this cure and
  
• violates ASASA's code because it offers a product to cure a disease for which it has not received Medicines Control Council registration.

Read the full article and statement by the Treatment Action Committee.