Coinciding with and supporting national Casual Day, it will be collectively launched by the Government Communication and Information System (GCIS), International Marketing Council (IMC), the 2010 FIFA World Cup Organising Committee South Africa (OC), South African Tourism (SAT), and the South African Broadcasting Corporation (SABC), under the banner of the national Fly the Flag Campaign.
The campaign seeks to popularise the mobilising elements the NCP has been promoting, including encouraging South Africans to fly the South African flag at every opportunity, to learn to sing the national anthem and support the national team Bafana Bafana and the tournament by wearing their national team and football jerseys.
