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Winning in direct marketing: Assegais 2010
The 2010 Assegai Awards, presented by Direct Marketing Association of South Africa's and the South African Post Office, were announced on Wednesday, 10 November 2010. The awards attracted 239 entries from various agencies, corporates, SMEs, students and individuals that were assessed by a panel of 30 industry experts.
Winners
Section: Company and Individual Awards
The Inkosi Assegai Award - 2010 | Mr Price Group Financial Services - Price Group Financial Services - Mobile CR |
Direct Marketer of the Year sponsored by MTN | Joanne Cowie of Nedbank |
DMA Hall of Fame sponsored by Nedbank | Rory Duckles and Steve Bird |
Organisation of the Year | Edgars |
Supplier of the Year sponsored by ABSA | Lesoba Difference |
DM Education & Training sponsored by Services Seta | Agon Training |
Public Sector Service Award sponsored by Services Seta | City Power |
Section: Traditional Media
Category | Gold | Silver | Bronze | Merit |
---|---|---|---|---|
3D | Action Ambro's - Swear All You Like | Joe Public - Brothers - Life Direct Mailer | Action Ambro's - The Invisible Host | Mortimer-Harvey - Absa Vehicle and Asset Finance Women's Campaign |
Direct Mail | Lesoba Difference - Nedbank MORE Fitness | The Agency/Action Ambro's - Come Together | Lesoba Difference - Endangered Wildlife Trust Rhino Poaching | Edgars & 5th Dimension - Edgars July Red Carpet Experience |
Direct Mail | The Foschini Group - One Card. Endless Choices | |||
Direct Response - TV, Infomercials & Radio | Draftfcb - Lexus: Where optional is a standard | Action Ambro's - Find what's his name | Ogilvy Johannesburg - The dramatic turnaround | Euro RSCG South Africa - Hair is for Keeps |
Direct Response - Outdoor, Ambient & Print | No award | Action Ambro's - Maths is all that | The Foschini Group - Got A Card Campaign | Action Ambro's - Free |
Direct Response - Outdoor, Ambient & Print | 4D Euro RSCG - Behind the Scenes | |||
Unaddressed Campaigns - Direct Distribution/ Inserts | No award | Lesoba Difference - Potatoes South Africa - Schools Campaign | Draftfcb Cape Town - World of Certainty | Greymatter - Shopper's Friend |
Catalogue / Mail | No award | No award | Lesoba Difference - Direct Mail Centre Sales Toolkit - South African Post Office | No award |
Alternative Media - Activations / Experiential | Lesoba Difference - Hawkers Campaign | Lesoba Difference - Wilderklawer Sweet Surprise Seedless Watermelon | Action Ambro's - Find what's his name | Tequila - Standard Bank My Card Activation |
Alternative Media - Activations / Experiential | Alphabet Soup - SAICA - Now I Can | |||
Telephone Marketing | No award | Awarded to O'Keefe & Swartz - The Standard Bank Chartis Accidental Death Plan | O'Keefe & Swartz - O'Keefe & Swartz Accidental Death and Disability Upgrade Campaign | Standard Bank of South Africa - AccessLiving - Invite to Apply |
Section: Digital Media
Category | Gold | Silver | Bronze | Merit |
---|---|---|---|---|
Mobile sponsored by Two Old Dogs | Mr Price Group Financial Services - Price Group Financial Services - Mobile CRM | Carat / Isobar / TBWA - Unite Mzansi Unite Mxit Mobile Activation | Gloo Digital Design - Juicy Details | UM Connect powered by Lighthouse Digital - Chevrolet Hot New Spark |
Online Advertising | Stonewall + - Stonewall + Interactive Press Release | Draftfcb Cape Town - Time-wasting Banners | Gloo Digital Design and Net#work BBDO Cape Town - TopTV MSN Takeover | Gloo Digital Design - South African Tourism 2010 campaign site |
Viral Marketing & Social Media | Gloo Digital Design & Black River FC - Mini 6 Colours | uShaka Marine World - Sushi Digital Campaign | AquaOnline - The Adventures of Eggward | Gloo Digital Design & Joe Public - Magic Moments Football Club |
Website & Microsite | Draftfcb Cape Town - Retrenchyourself.com | Innoviate One-to-One Marketing - BMW X1 Conquest | Action Ambro's - Swear All You Like | Joe Public - eBucks Festive Campaign Catalogue |
OscarTango | 10Fold - Celebrating Strides | ||||
Email Campaigns | No award | Action Ambro's - A Better Home - Your Email | AquaOnline - September Rates Mailer - Early Bird Offer | Action Ambro's - Swear All You Like |
HomeChoice - August 2010 Email Campaign Series |
Section: Integrated campaigns
Category | Gold | Silver | Bronze | Merit |
---|---|---|---|---|
Multiple/Integrated Media sponsored by MTN | Draftfcb Cape Town - Retrench Yourself | Action Ambro's - Swear All You Like | iKineo - The Jack Daniel's Auction House | Oscar Tango | 10Fold - Celebrating Strides |
Section: Relationship Marketing
Category | Gold | Silver | Bronze | Merit |
---|---|---|---|---|
CRM & Loyalty sponsored by Computer Facilities | iKineo - The Jack Daniel's Auction House | Oscar Tango | 10Fold - Celebrating Strides | Conexus - Going Beyond - The Power of Consistent Brand Experience | Model Citizen - Club H, Ultimate Delight |
ERM sponsored by the Services Seta | No award | Lesoba Difference - re-RED ERM Programme | iKineo - The Relaunch of the MTN Direct Marketing Forum | No award |
Database and Analytics Innovation sponsored by MTN | No award | No award | SilverstoneCIS - NetWRX Business Social Networking and Event Relationship Management | No award |
Craft Awards sponsored by Action Ambro's | No award | Joe Public - eBucks Direct Mailer Dust Photographer / Bee Lifeguard | Lesoba Difference - Endangered Wildlife Trust Rhino Poaching | Action Ambro's - The Invisible Host |
Art Direction | Joe Public - Rock4AIDS Direct Mailer (Spark Hope) | PrimaPlus - Making things possible | Draftfcb Cape Town - World of Certainty | Lesoba Difference - Peugeot Motors SA Loyalty Club Mag |
Creative Solutions | Joe Public - Rock4AIDS Direct Mailer (Spark Hope) | Joe Public - Brothers - Life Direct Mailer (Maize) | Action Ambro's - Swear All You Like | Draftfcb - Prius Grow a Plant |
Ireland/Davenport - BMW X1 Launch Campaign |
Section: Young Direct Marketer Awards sponsored by Standard Bank
Student Marketing Campaign - Workshop | University of Johannesburg - Catch a glimpse of what can be yours |
Student Marketing Campaign - Workshop | University of Johannesburg - Taking Flight with Standard Bank |
Student Marketing Campaign - Curriculum | University of Pretoria - National Adoption Programme - Doctor's Programme |
Student Marketing Campaign - Curriculum | University of Pretoria - the Potatoes SA Project - Chefs, Chef Schools, Cooks and Home Cooks Programme |
Young Direct Marketer of the Year | Gavin Forsyth of Home Choice |
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