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Direct Marketing News South Africa

Free customer database cleansing by Cyan Connect

FREE OFFER - How can you segment your customers from ALL data sources across your organisation and reduce customer communication costs by up to 35%? Cyan Connect is offering its services, free to Bizcommunity subscribers.

The offer includes the following services up to a maximum of 20 000 records:

  1. Merging of different customer data sources.
  2. Identifying and removing duplicate entries, based on a phonetic algorithm.
  3. Cleaning of address data from merged data sets to obtain postal discounts.
  4. Segmenting customer data from the available information.
  5. Identifying new opportunities for customer communication.

This free service has a value of R 2500. Please contact Pierre Roux on (021) 462 1709 to find out more about this time-limited offer, or visit www.cyanconnect.co.za.

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