Could De Beers be the next Twitter?
Savious-Parker Kwinika
Subscribe & Follow
Advertise your job vacancies
Trending
Jaguar’s rebrand: creative vision or branding blunder?
Karabo Ledwaba
ABC Q3 2024: A quiet quarter for newspapers
Danette Breitenbach
Jobs
- Multimedia Designer Johannesburg
- Junior Graphic Designer Centurion
- Industrial Designer - Packaging Cape Town
- Mid - Junior Level DTP Graphic Designer Cape Town
- Senior Professional Officer Cape Town
- Multimedia Designer Edenvale
- Mid-Weight/Senior Designer Stellenbosch
- Junior to Mid-weight Graphic and Multimedia Designer Cape Town
- Medium Weight Graphic Designer Durban
- Graphic and Web Designer Johannesburg
Redefining gold in Africa
Gloo has been commissioned to redefine the corporate identity for The Gold Of Africa Museum. Based in Cape Town, the Gold Museum offers a unique educational journey through the history of Gold in Africa and is owned by Anglo Gold Ashanti. |
 |
The project requires the positioning of various other offers alongside the main exhibition space, including temporary exhibits, venue hire, the jewellery workshop, a museum shop and various guided tours.
Gloo is working closely with the internal marketing team at the museum to create an identity that allows consistency of branding as well as clarity of communication in all areas of media, from print through to the web.
Gloo will be developing signage concepts within the exhibition space as well as various other print based marketing initiatives and a new interactive website for the museum.
Gloo's Dallas Du Toit says: "The project involves consideration of many aspects of the business. The result will be a re-energised identity with a more cohesive approach to all aspects of their branding requirements. We believe this will help the museum market itself with increased impact and synergy."
