The challenge, of the competition, was to create a typographical poster about sports using the phrase 'It's not what you win, but how you conquer it'.
"The creative idea behind my poster was to capture and display the spirit of sport. I wanted to represent the many different cultures and races that participate in sports today; each sports character took the shape of a letter wearing the iconic bearskin hat (to represent the uniqueness of London) whilst bringing together people and sports at the Olympic Games," said Gauld.
All winners were announced during a party at Colette, a design and fashion store in the centre of Paris.
