The winning South African entries are as follows:
AGENCY | CATEGORY | PRODUCT & TITLE |
| TBWA Hunt Lascaris (Gtng) | Promotional Adv/Digital | BMW "Folder" |
| Saatchi & Saatchi | Consumer Newspaper over 600 lines (single) | Oil of Olay "Tock Tick" |
| Lowe Bull Calvert Pace | Consumer Magazine Colour Full page or spread (Campaign) | Dulux "Pregnant/Purple Rinse/Poo/Caterpillar/Sunburn" |
| KingJames RSVP | Brand & Corp. Identity | KingJames RSVP "RSVP All-In-Stationery" |
AGENCY | CATEGORY | PRODUCT & TITLE |
| TBWA Hunt Lascaris (Gtng) | Consumer Newspaper over 600 lines (single) | Playstation "School Pic" |
| The Jupiter Drawing Room (South Africa) | Package Design | Foschini "Bags" |
| The Jupiter Drawing Room (South Africa) | Intergrated Branding Campaign | Nike S.A. "Designed for Movement" |
DETAILS OF BRONZE
| TBWA Hunt Lascaris (Gtng) | Consumer Newspaper over 600 Lines (single) | Bic "Crossword" |
| TBWA Hunt Lascaris (Gtng) | Pop-and In-Store (Single) | Colman's Spray & Cook "Slipped Poster" |
DETAILS OF MERIT
AGENCY | CATEGORY | PRODUCT & TITLE |
| TBWA Hunt Lascaris (Gtng) | Banner Single | Dunlop Tyres "Dunlop Sticks" |
| TBWA Hunt Lascaris (Gtng) | Consumer Television Single | Fresh "Dress" |
| TBWA Hunt Lascaris (Gtng) | Consumer Television 20 & Under Campaign | Nashua "Umpire/Peek/Sniff" |
| TBWA Hunt Lascaris (Gtng) | Consumer Newspaper over 600 lines – Single | Colman's Spray & Cook "Price Tags" |
| TBWA Hunt Lascaris (Gtng) | Consumer Newspaper over 600 lines – Single | Playstation "Thumb" |
| TBWA Hunt Lascaris (Gtng) | Consumer Newspaper over 600 lines: Campaign | Interflora "Couch/Vase/Window" |
| TBWA Hunt Lascaris (Gtng) | Magazine B/W Single | BMW C1 "Bouffant/Afro/Rasta/Punk" |
| TBWA Hunt Lascaris (Gtng) | Magazine B/W Single | BMW C1 "Evolution" |
| TBWA Hunt Lascaris (Gtng) | Guerilla Adv | Dunlop "Coaster |
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| TBWA Hunt Lascaris (Gtng) | Guerilla Adv | Nashua "Hitchhikers" |
| TBWA Hunt Lascaris (Gtng) | Collateral Point of Purchase | BMW X5 "Contour Map" |
| TBWA Hunt Lascaris (Gtng) | Collateral Posters Single | Bic "Crossword" |
| TBWA Hunt Lascaris (Gtng) | Collateral Posters Single | BMW C1 "Evolution" |
| Saatchi & Saatchi | Consumer TV Under $50000 | Eukanaba "Taste Test |
| Saatchi & Saatchi | Consumer Newspaper over 600 lines: Single | Oil of Olay "Tree Trunk" |
| Saatchi & Saatchi | Consumer Newspaper 600 lines or less: Single | Engen "Twist" |
| Saatchi & Saatchi | Magazine Colour:Single | Oil of Olay "Tock Tick" |
| Saatchi & Saatchi | Magazine Colour: Single | Oil of Olay "Hourglass" |
| Saatchi & Saatchi | Brand & Corp. ID | Peter Vale "DIY Calendar" |
| Saatchi & Saatchi | Direct Mail | Saatchi & Saatchi "Bottled Tap Water" |
| Saatchi & Saatchi | Public Service | Gender Equality "Pattern" |
| Lowe Bull Calvert Pace (Gtng) | Consumer Newspaper over 600 lines: Single | Dulux "Pregnant" |
| Lowe Bull Calvert Pace (Gtng) | Collateral Posters Camp. | Dulux "Pregnant Campaign" |
| The Jupiter Drawing Room (South Africa) | Magazine Colour: Single | Prodec Paint "Living Room" |
| The Jupiter Drawing Room (South Africa) | Magazine Colour: Campaign | Prodec Paint "Living Room, Bedroom, House |
| The Jupiter Drawing Room (South Africa) | Collateral Posters Campaign | Prodec Paint "Living Room, Bedroom, House |
| The Jupiter Drawing Room (South Africa) | Poster Design/Promotional & Point of Sale | Discovery Health "Sperm, Brain, Attractive" |
| Berry Bush BBDO | Magazine Colour: Camp. | News 24 "Interesting Times" |
| Berry Bush BBDO | Consumer Newspaper 600 Lines: Single | Isuzu "Bricks" |
| Sonnenberg Murphy Leo Burnett | Magazine Colour: Single | Daimler Chrysler S.A. "Speed Camera |
| Sonnenberg Murphy Leo Burnett | Public Service | Salvation Army "Woman Abuse, Elevator" |
| FCB Johannesburg | Magazine Colour: Single | SC Johnson/Rally Car Wax "Old Car" |
| Grey Advertising | Magazine Colour: Single | Mazda "Garage" |
| Net#Work BBDO | Consumer Newspaper 600 lines or less | Delta "Reliable" |
| O&MRST-M (South Africa) | Consumer TV: 30 Single | Volkswagen S.A./Golf TDI "Rubber Band" |
| TBWA Gavin Reddy | Corporate ID | GR8 Design "GR8 Design" |
