Following the release of SAARF AMPS® 2005, SAARF has developed a CD with detailed Brand information, which is free of charge to the public. This CD will be available from 3 February 2006.
Tables will be provided for each FMCG product category, as follows:
Ever, light, medium, heavy usage for the product category in total
Brands used in the specific time period
Brand used most in the time period
Brands that would be considered in the future.
Tables will also be provided for:
Fast food outlets
Cellular phone make/network
Watch/jewellery outlets
Credit/debit cards
Insurance companies used
These tables will be analysed by all the standard demographics as well as the "Ever, light, medium, heavy" usage (or equivalent) for the category. The tables will be provided on a CD, with a separate PDF for each product category.
Please contact Zeenath to order your own CD at ; Tel: +27 11 463 5340.
