Lufuno Maishe is lifting women in engineering
Lindsey Schutters
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Taking it off with Opel
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According to creatives Brad Reilly and Jonathan Santana, the advert draws the analogy between the exhilaration, excitement and freedom felt when taking your top off and driving a convertible: "As we wanted a global, highly multi-cultural feel to the ad, it was shot on different mediums so as not to look contrived and to almost give it a stock footage feel."
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