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Matona Sakupwanya heads up RAB as GM

18 Apr 2012

Matona Sakupwanya has been appointed as the new GM at the Radio Advertising Bureau (RAB). With her background in the marketing, media and ad industries, most recently as GM of Mallworx, a mall media company, her 18-year career spans radio sales management experience plus station management at South African commercial radio station Metro FM.

Matona Sakupwanya

She joins at a time when the South African radio landscape is described as being immeasurably more exciting than it has been in years.

Commenting on her new role, Sakupwanya feels the timing is now right to embark on a new radio challenge, "Radio has always been my first love and with the current media landscape being quite ripe with opportunity and the RAB strategy solid, my sleeves are firmly rolled up.

"I'm particularly excited at the prospect of championing the medium and helping marketers, media and creative agencies better understand and harness the power of radio for their brands. Apart from the fact that radio still offers exceptional value from both a numbers and pricing perspective, its strength still lies in the personal relationship it has with people. "

Establishing positive perceptions

"With mainstay projects, such as the RadioWorks Conference and RadioGauge having gone a long way in establishing positive perceptions within the advertising and marketing industries, the next step to maintaining this focus is to continually share these skills and wisdom with our target market, ensuring that radio continues to dominate the SA media landscape well into the future," she concludes.

RAB board chairman, Ryan Till says, "We are delighted to have her on board and look forward to the energy and insight that she'll bring as we head into the next chapter of existence. The RAB currently holds a strong and solid position within the industry and catapulting it to even greater heights will be an exciting challenge for her."