Standard Bank defends FNB tweets

27 Feb 2012

Standard Bank caused a bit of a furore on Twitter on Thursday, 23 February 2012, when it tweeted that it had lodged a complaint with the Advertising Standards Authority over an advertisement competitor First National Bank placed in weekend newspapers.

It accused its rival of "misleading advertising".

Although the bank says filing the complaint is normal procedure, it came in for a hard time on the social networking platform from users, with some suggesting the bank was being petty on account of FNB's recent successes in retail banking and the popularity of a series of advertisements featuring "Steve", an unnamed bank's supposed call centre agent.

Bellinda Carreira, director of interactive marketing for at Standard Bank, says the perception among some people on Twitter is that the bank's complaint is against the "Steve" campaign. "This simply isn't the case," she says.

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Source: TechCentral

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Craig Wilson

About Craig Wilson

Craig Wilson is an ICT journalist and speaker based in Johannesburg. He is deputy editor at TechCentral, the South African source for technology news, reviews and opinion, and regularly provides insight into the technology industry for radio and television. Email him at az.oc.lartnechcet@giarc, follow @craigwilson on Twitter and connect on LinkedIn.