Creative Circle congratulates local agencies

This outstanding performance saw South Africa ranked in seventh place in The One Show's Table of Best Performing Nations. Ahead of South Africa, were the USA, Germany, UK, Japan, Canada and Singapore. With the exception of Singapore, all these markets are massive compared to South Africa.

In terms of Creative Circle Creativity Points scored, South Africa gained 9175 points. This figure (the same as last years) is the second best performance by South Africa at The One Show since the Creative Circle Creativity Survey started in 1994.

Creative Circle awards spokesman Graham Warsop comments, "For a country the size of South Africa to outperform all but two European countries, the whole of Australia and New Zealand and all of South America - including the creative powerhouse Brazil, is a fine achievement. At a time when multi-national companies are increasingly looking to run adverts produced overseas in this market, it is highly desirable that South African agencies continue to prove they are capable of producing work to a world class standard."

A full breakdown of South African agencies performance is below:

TOTAL AWARDS WON BY SA AGENCIES

To avoid double counting of creativity points, the highest score only is recorded, i.e. if an Ad wins a Gold/Silver/Bronze and a Merit - the merit is omitted from the above chart and the Gold/Silver/Bronze is recorded.

*Non Creative Circle Member

PRINT/RADIO/TV/POSTERS/INNOVATIVE MARKETING/INTEGRATED BRANDING

DESIGN

*Non Creative Circle Member

DETAILS OF GOLD

*Non Creative Circle Member

DETAILS OF SILVER

DETAILS OF BRONZE

DETAILS OF MERIT