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    2011 Pendoring finalists revealed

    The 74 Pendoring finalists all demonstrate the distinctive impact of Afrikaans advertising, as they edge towards the final battle on 21 October 2011. Of the 345 entries, 21 agencies accounted for 59 finalists, advertising schools and tertiary institutions accounted for 15 finalists and the student category increased from four last year to seven this year.
    2011 Pendoring finalists revealed

    A judging panel, under chairmanship of international adjudicator Jan Teulingkx, executive creative director of Saatchi & Saatchi, Brussels, spent three days pouring over entries to make their final choice.

    With 10 finalists to its credit, the Gauteng advertising agency Draftfcb Johannesburg boasts the most Pendoring finalists this year. Not far behind is Draftfcb Cape Town with 6 finalists, followed by Ogilvy Johannesburg with 5 finalists.

    The agencies Joe Public, Baie-Lingual Blink Stefanus, MetropolitanRepublic and Lowe Bull Cape Town have 4 finalists each, while TBWA\Hunt\Lascaris Johannesburg, The Jupiter Drawing Room Johannesburg and Etiket garnered three finalists each. DDB South Africa and Ninety9cents produced 2 finalists each, with HELLO WORLD, Net#work BBDO Johannesburg, tbsp///beyond the line, Black River FC, opencosa, human.kind advertising, The Jupiter Drawing Room Cape Town, TBWA\Hunt\Lascaris Cape Town and The Suits Communications 1 finalist each.

    In terms of individual institutions in the student categories, Vega, the school of Brand Innovation Bordeaux and the Potchefstroom Campus of North West University have three finalists each, followed by the AAA School of Advertising Johannesburg and The Open Window School of Visual Communication who have two finalists each. The AAA School of Advertising Cape Town, Vega, the school of Brand Innovation Cape Town, the University of Johannesburg, the Nelson Mandela Metropolitan University and The Red and Yellow School of Logic and Magic produced one finalist each.

    Finalists

    There were no finalists in the Websites and Microsites category.
    This year's finalists, alphabetically according to title, are as follows.

    CategoryTitleAgencyClient
    TV/Cinema (with a production budget exceeding R400 000)Die kunste kom bymekaarThe Jupiter Drawing Room, JohannesburgABSA/KKNK
    Rugbyhuman.kind advertisingVirseker
    Taai verbyDraftfcb JohannesburgToyota
    TV/Cinema (with a production budget less than R400 000)"FJ"Draftfcb, JohannesburgToyota
    Ons pomp, PappaThe Suits CommunicationsPomp
    Radio"FJ"Draftfcb, JohannesburgToyota
    JakoppieDraftfcb, Johannesburg Agency's Producer - Karin KeylockToyota
    Kiwi-KapenaarsDraftfcb, Cape TownDie Burger
    Lullaby: Siembamba, Mamma se Aksieheld, Slaap Drama Slaap Soet (campaign)TBWA\Hunt\Lascaris, Cape TownCinema Nouveau
    NewspapersPaleis/PandokDraftfcb, Cape TownDie Burger
    Toorberg, Triomf, Fiela se kind (campaign)Ogilvy, JohannesburgExclusive Books
    MagazinesBedtydDraftfcb, Cape TownVital
    Kleurryke Koussteek, Manlike Man, Ekstra Plesier, Skote Petoors (campaign)Joe PublicLovers Plus
    Malvalekkermelktert en suurmelk, 'n Bietjie helium vir my opblaaspop asseblief (campaign)DDB South AfricaHonda
    Spielberg & Hitchcock, Armstrong & Gagarin, Henson & Disney, Gates & Jobs (campaign)Hello WorldLombard Insurance Group
    PostersActress, Drummer, Chef, Dancer, Chef (campaign)The Jupiter Drawing Room, JohannesburgABSA/KKNK
    GifappeltjieLowe Bull, Cape TowniFix
    Jack Parow (campaign)Draftfcb, JohannesburgPendoring 2010
    Live Events and Live ActivationsPendoring 2010 Opening VideoEtiketPendoring 2010
    100% Pure Fees, 100% Pure BierThe Jupiter Drawing Room, Cape TownBrandhouse
    Sanlam WoordfeesThe Jupiter Drawing Room, Cape TownSanlam
    Out of HomeDalene, Ingrid (campaign)Net#work BBDO, JohannesburgExclusive Books
    ShaikDraftfcb, Cape TownDie Burger
    Internet and Mobile AdvertisingKont-inent, Poësie, Hoër (campaign)Baie-Lingual Blink StefanusBaie-Lingual Concepts
    Email and Viral MarketingFokofpolisiekarOgilvy, JohannesburgAudi SA
    QuintinBaie-Lingual Blink StefanusBlink Stefanus
    Thomas@rock-ster.net EtiketLAPA
    Integrated CampaignsDis waar jy wil weestbsp///beyond the lineKykNET
    Thomas@rock-ster.netEtiketLAPA
    Toyota KKNKDraftfcb, JohannesburgToyota
    Communication DesignClover CalendarJoe PublicClover
    Klink 'n glasieDraftfcb, Cape TownDistell
    Direct MarketingBoereworsNinety9centsCheckers
    HoofrolNinety9centsCheckers
    Best Retail AdvertisementBlink Stefanus T-hemp en Baadjie (campaign)Baie-Lingual Blink StefanusBlink Stefanus
    BrekvisLowe Bull, Cape TownCape Town Fish Market
    Craft AwardClover Calendar (design)Joe PublicClover
    Malvalekkermelktert en suurmelk, 'n Bietjie helium vir my opblaaspop asseblief (campaign) (copy writing)DDB South AfricaHonda
    Triomf, Toorberg, Fiela se kind (campaign) (art directing)Ogilvy, JohannesburgExclusive Books
    Original AfrikaansKiwi-KapenaarsDraftfcb, Cape TownDie Burger
    Kont-inent, Poësie & Hoër (campaign)Baie-Lingual Blink StefanusBaie-Lingual Concepts
    MoedersdagDraftfcb, JohannesburgNetFlorist
    Triomf, Toorberg, Fiela se kind (campaign)Ogilvy, JohannesburgExclusive Books
    Truly South African - TelevisionAnthemMetropolitanRepublicFNB
    Join, Free Style, USSD, Bottom Right, Mr. Mabella (campaign)MetropolitanRepublic/The Jupiter Drawing Room, JohannesburgMTN
    PiratesDraftfcb, JohannesburgVodacom
    Team of MillionsThe Jupiter Drawing Room, JohannesburgABSA
    The EndMetropolitanRepublicVuzu
    Truly South African - Radio Afrikaans CookbookMetropolitanRepublic/The Jupiter Drawing Room, JohannesburgMTN
    Kobe Beef, Queens Cake, Ghee (campaign)Draftfcb, JohannesburgLotto
    PhelaOgilvy JohannesburgTopsy Foundation
    SponkieTBWA\Hunt\Lascaris, JohannesburgTiger Brands
    Setswana, Xhosa, Zulu (campaign)TBWA\Hunt\Lascaris, JohannesburgTiger Brands
    Truly South African - GeneralAncestors demand Kota Bun from UmlunguBlack River F.C.Nando's
    CliffordLowe Bull, Cape TownIndependent Newspapers
    Skinny headopencosaCampaigning for Cancer
    SwartbordborselbankJoe PublicOne School At A Time
    Wattled Crane, Blue Swallow, Wild Dog, Riverine Rabbit (campaign)TBWA\Hunt\Lascaris, JohannesburgEndangered Wildlife Trust
    Your Hair and Nails can Save the RhinoLowe Bull, Cape TownStop Rhino Poaching

    Students

    CategoryTitleInstitutionClient
    Communication DesignLugboefNorth West University (Potchefstroom Campus)MK Bruce Lee
    Mlungu korporatiewe-identiteitNorth West University (Potchefstroom Campus)Mlungu
    Traditional MediaDie versameling: Koninklikes, Klippe, Insekte (campaign)Vega, the school of Brand Innovation, Cape TownMusica
    Onthou jyThe Red and Yellow School of Logic and MagicRSG
    Patricia Lewis, Karen Zoid, Robbie Wessels, Jack Parow (campaign)AAA School of Advertising, JohannesburgMusica
    Wees gewaarskuAAA School of Advertising, JohannesburgTabasco
    Digital Media"Beer, 'n storie van ..."Vega, the school of Brand Innovation, BordeauxCrescent Clinic
    Die Fantastiese Heuwels North West University (Potchefstroom Campus)Die Heuwels Fantasties
    KaalThe Open Window School of Visual CommunicationThe Open Window
    Pan se verlore skaduweeUniversity of JohannesburgPan se verlore Skaduwee - Grafiese Roman
    President SwartThe Open Window School of Visual CommunicationThe Open Window
    Integrated CampaignsAlkantig KiefAAA School of Advertising, Cape TownkykNET
    Truly South AfricanA life designedVega, the school of Brand Innovation, Bordeaux70 Juta
    Eyam, Inkomo Zobuhlobo, Kultured, Pipe Dreams, Ugubani Wena? (campaign)Nelson Mandela Metropolitan UniversityKultured
    Young, gifted and 14%Vega, the school of Brand Innovation, BordeauxOppikoppi

    2011 Pendoring finalists revealed

    For more:

    For More list added at 11.11am on 14 September 2011.

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