Adstream appoints MediaHost as licensee partner in South Africa
Adstream continues its international expansion with the announcement of MediaHost as its licensee partner for the South African market. MediaHost will have exclusivity in bringing to South African clients all Adstream solutions in storage, distribution, validation and management of multimedia assets for the advertising community including advertisers, agencies, media owners and their creative and production partners.
MediaHost has been the sole portal for the digital delivery of television commercials to South African broadcasters for the past ten years, managing more than 17,000 digital deliveries in 2010 alone, practically replacing the tape-based distribution process. The efficiency of this process was made possible by Lasernet who pioneered broadband connectivity for the South African media industry.
Adstream collaborative technology is the first in its class that allows users to digitally manage advertising assets across TV, radio, print and online medias, streamlining processes which bring higher efficiency, transparency and profitability to brands, agencies, production facilities and media owners across the entire campaign lifecycle. Adstream offers its Broadcast clients the world's largest network footprint, delivering over 800,000 commercials every year. In print, Adstream distributes annually more than 2,000,000 print ads through its global publishers network counting with 39,500 publications worldwide.
Moritz Wuttke, Adstream's COO said: "Whilst Adstream has been operating in South Africa with its print solutions for many years, we are very excited to initiate a new phase by offering our South African clients the full portfolio of solutions including TV, radio, digital and workflow platforms, now in partnership with the recognised market leader that is MediaHost."
Howard Pearce, Adstream's Global Licensee Director has added: "Mike Smit has a wealth of experience and a great track record which makes Media Host our ideal partner to continue to provide the superior level of services our Clients trust us to deliver."
Mike Smit, former MD of Waterfront Studios and the founding partner of MediaHost, said, "We are extremely pleased to bring all Adstream capabilities to South Africa. As their exclusive partner in the market, we have assembled a team of broadcast and print media specialists to drive the business forward, pushing the digital asset management to a new level, with cross-media platform that allows brands, agencies and their partners to have a one-stop-shop for all their asset management requirements. As MediaHost we have been pioneering in the film and television in the South Africa landscape - we are very proud to partner with a pioneer on a global scale such as Adstream."
About Adstream
Adstream is the world's leading provider of advertising technology solutions that connect brands, agencies, production companies and media owners by streamlining their business process throughout the advertising cycle, enabling higher efficiency, transparency and profitability. Founded in 2001, Adstream has 25+ international offices and its team serves more than 5,000 clients in 90 countries, worldwide. For more information please visit www.adstream.com.
For more information please contact:
Mike Smit
Tel: +27 82 490 1614
E: moc.maertsda@timS.ekiM
