Could De Beers be the next Twitter?
Savious-Parker Kwinika
Subscribe & Follow
Advertise your job vacancies
Trending
Jaguar’s rebrand: creative vision or branding blunder?
Karabo Ledwaba
ABC Q3 2024: A quiet quarter for newspapers
Danette Breitenbach
Jobs
- Senior Creative Designer Johannesburg
- Mid-weight Copywriter Cape Town
- Strategic Copywriter Johannesburg
- Group Account Director Johannesburg
- Procurement Manager Pretoria
- Senior Account Manager Durban
- Sales and Business Development Manager Cape Town
- Senior Account Manager Sandton
- Digital Strategist Johannesburg
- Brand Strategist Johannesburg
A light bulb moment for Y&R Cape Town
Y&R Cape Town has recently launched the new Eurolux energy saving light bulbs campaign, consisting of TV, outdoor and print elements illustrating the difference between waste and saving in humorous ways - who doesn't go 'ag shame' at the little dog, Brutus, when it is confronted by a huge bowl of food. |
 |
Clever comparisons in the print campaign, such as Edison/Einstein, between the two types of light bulbs, clearly illustrating that Eurolux is the intelligent choice, with the tag line 'Uses 80% less electricity. Lasts 6 times longer' boldly branded at the bottom of the page.
The TV campaign reveals these benefits by making consumers consider how much they waste every day. One ad features an old granny throwing away most of a perfectly good chicken roast to the dismay of her guests, and the other ad shows a man feeding his miniscule dog a massive heap of dog pellets. These images are followed by a clever line reading, 'imagine wasting 80% of everything you use'. The point comes across - why should you waste 80% of your electricity, when you can save 80% with Eurolux.
The billboard is clear and simple, yet eye-catching, tying in with the other campaign elements. It features an eye-catching cutout of the Eurolux globe along with the tag line, "Uses 80% less electricity" displayed boldly alongside.
