Promise enters the African continent

"Promise will handle the through-the-line requirements of six brands: Chicken Inn, Pizza Inn, Bakers Inn, Creamy Inn, Galito's (Africa) and IIF Corporate.

James Moffatt, MD Promise, comments: "This is exciting business for us. Each market is unique and positively brimming with possibility. Business trips to the regions have been fascinating! Within our first month working on this business the agency had already created and produced seven television commercials for the Baker's Inn brand. The quantity and diversity of the workflow has been surprising. We intend to add tremendous value to the growth path of the brands we have been entrusted with."

Craig du Preez, Marketing Manager for the Group, notes: "We firmly believe that Promise will provide the calibre of design, promotional expertise, strategic insight and QSR brand experience necessary to deliver on our expectations and drive the expansion of our brands in Africa."