As a creative preview, the 2009 Loerie Travelling Exhibition finishes up its country-wide tour on the same weekend at North West University, running parallel with the university's Graphic Design CQ Festival, during the Aardklop Arts Festival.
When the Loeries opened for entries, Stefanus Nel of Blink Stefanus, decided to enter his wedding to his logo in the Live Events category (If you love your brand so much, why not marry it?) and the entry is a finalist up against big brands such as Miller Rock the Boat, Adidas World Cup campaign, VW Goodbye Citi and the 2010 FIFA World Cup Final ceremony, all of which cost millions. "This is proof that you don't need a lot of money to compete against the big brands. Well not more than R385," says Nel, referring to the only costs of the sponsored PR exercise, the hire of his formal suit.
Wicus Labuschagne's "Flying Glasses" commercial has been nominated for a Loerie Award in the 'TV and Cinema Commercial' category for students. The commercial came from collaboration between Ster-Kinekor and the South African School of Motion Picture and Live Performance (AFDA where 4th year honours students competed to produce commercials for the group's flagship CSI project, Vision Mission, which provides spectacles to disadvantaged communities.
Director: Wicus Labuschagne
Producer: Saskia Schiel
Editor: Franco Jooste
Dop: Ashlea Downes
Sound: Sarah Faye De Munk
Music: Wicus Labuschagne
VFX: Jonathan Searle / Wicus Labuschagne
Costume and Makeup: Jessica Visser
Go to www.theloerieawards.co.za for the full list of the finalists.
