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Seven fat years (almost certainly) ahead for advertising industry

By Kevin Bloom

29 Apr 2010

In the advertising cycle of six to eight boom years followed by three years of bust, when do we know that the good times are officially back? When Sir Martin Sorrell says so, and when Google and the New York Times Co prove it in their results.

Seven fat years (almost certainly) ahead for advertising industry

It's kind of like the story from the Old Testament about Pharaoh and his weird dreams. You know, the one about the seven thin cows that rose out of the river and ate the seven fat cows; and the other one about the seven withered ears of corn that ate the seven healthy ears.

These were the selfsame dreams, you'll remember, that were interpreted by Joseph - who, to his eternal credit, never thought there was anything strange in the idea of wheat eating itself - as foretelling seven lean years and seven abundant years for the people of Egypt.

The parallels with the modern advertising industry are so obvious it's a wonder Mel Brooks never wrote a pantomime on the theme.

Continue reading the full story on www.thedailymaverick.co.za.

Source: Daily Maverick

Daily Maverick is a unique blend of news, information, analysis and opinion delivered from our newsrooms in Cape Town and Johannesburg, South Africa. There are many ways to describe exactly what we do (and for the price of a cup of coffee we’re capable of talking your ears off about it), but the best way to understand the end result is to experience it. Every part of Daily Maverick is free-to-air and no payment is required, although free registration is required for a small subset of functions and pages.

Daily Maverick is run by an independently owned, private company with no affiliation to any other media group (or political party or religious organisation.) Follow Daily Maverick on Twitter at @dailymaverick.

Go to: https://www.dailymaverick.co.za/

Kevin Bloom

About Kevin Bloom

Kevin Bloom, associate editor of www.thedailymaverick.co.za, is an award-winning journalist, editor and author who has written for a wide array of South African and international publications. In his magazine career, he was the founding editor of The Media, editor-at-large of Maverick and joint editor of Empire. Email him at .