Subscribe & Follow
Jobs
- Digital Strategist Johannesburg
- Brand Strategist Johannesburg
- Head of Client Service - TTL and Digital Johannesburg
- Senior Media Sales Executive - OOH Johannesburg
- Senior Account Manager - TTL Agency Johannesburg
- Media Sales Specialist Johannesburg
- Accounts Payable Controller Johannesburg
- Senior Graphic/Digital Designer Cape Town
- Art Director Cape Town
- Client Services Coordinator Cape Town
Euro RSCG SA makes an impression for Zero Degrees Jeans
The ads demonstrate that SlimFit Zero Degrees Jeans are so tight, the contents of your pocket will leave an imprint on your skin. The three ads give a provocative peek of the impressions of a ring, a cellphone, and a set of keys on a model's super-slim hip and bottom.
Commenting on the creation of the images, creative director James Daniels says it was a challenge to get the impressions to stand out sufficiently in the photos. “Our model had to endure plenty of prodding, pushing and sitting on the objects to ensure a deep-enough impression was formed,” he says.
Creative director: James Daniels
Art director: Chris Crawford
Copywriter: Glenn Curtis
Photographer: David Prior
Retoucher: George Greyling
- LG’s 2024 soundbars deliver complete at-home entertainment with rich audio15 Jan 12:26
- Havas Red expands to South Africa adding PR, social and content capability to the region11 Sep 12:06
- Havas Media ranks 5th as media agency in South Africa, Recma First Edition 2023 results show09 May 14:49
- Havas prosumer studies reveal interesting facts on lesser explored topics12 Jan 13:01
- Pernod Ricard appoints Havas Media SA as its media agency of record22 Dec 09:12