However, it is also issuing a nationwide challenge - any man who walks into any of its outlets wearing a pair of women's shoes will also receive a free cup of coffee, as he shows his support, love and appreciation for the women of South Africa by walking a mile in her shoes.
“With our campaigns on voting day, Youth Day and now with Women's Day, we have embarked on a nation building campaign that will warm the hearts of South Africans,” says Vongi Chinkanda, marketing manager for Wimpy. “On this important day we want to celebrate and honour the women of South Africa.”