The marketing campaign had to increase sales and re-establish credibility with retailers. Starcom's consumer insights were that:
The fruit of this holistic campaign was added value to the client. Despite an early summer drought, orders for the product were significantly increased. Based on this success, the client added an additional 75% to the budget, proving that the grass can be greener.
Owlhurst Communications
Vanessa Knowles
Tel: 011-884-2559
