www.DesignismConnects.org enables creatives to match their beliefs and skills with like-minded causes of their choosing. It provides creatives with a tangible outlet to affect the world and their local community, while giving causes access to the skills and craftsmanship of the ADC community. The site works like other matchmaking sites: each entry posts a profile allowing the two parties to connect through the search process and email.
The concept was developed by Brian Hurewitz, VP , art director, Deutsch, and Jimmie Stone, partner, executive creative director, Green Team, after they attended the ADC's Designism 1.0 event on design activism in 2006.
Hurewitz created the concept and wire frames for the site, and then brought in Idealist (www.idealist.org) as the non-profit partner and LOLZ, LLC as the web development partner. Design and production for DesignismConnects.org was shared by Hurewitz and Mike Bodge of LOLZ, an agency that produces immersive websites, content creation and viral media for innovative brands.
“Over the past 10 years, global events paired with designers' reactions to them have increased awareness of issues and the power design has to address them,” said Hurewitz. “Creatives are both informed and inspired. We saw a hole in the marketplace and determined that creatives needed an outlet to bridge their skills with real needs.”
The partnership with Idealist has already resulted in the posting of more than 1000 projects by non-profits. The need for quality services and support is apparent from the large number of non-profits who jumped on the site immediately.
“Power of the community”
“ADC believes in the power of the creative community,” said Ami Brophy, CEO, Art Directors Club. “They are persuaders, catalysts, and produce work that advances the support systems for the less fortunate in our communities. This website is the result of a grass roots movement by ADC members, and inspired by the speakers at our very first Designism event.”
Participation in DesignismConnects.org is free to both creatives and non-profits. Registration for both entities happens on the site, and then both entities can search the site to find an appropriate partner. The resulting connections help make the world a better place.
For additional information or to sign up, go to www.DesignismConnects.org.
