
Subscribe & Follow
Advertise your job vacancies
Jobs
- Divisional Art Director Cape Town
- DTP Art Director Cape Town
- Head of SEO Cape Town
- Account Manager Cape Town
- Mid-Weight Art Director Cape Town
- Mid-Weight Art Director Cape Town
- Mid-Weight Art Director Cape Town
- Freelance Graphic Designer Johannesburg
- Editor and Videographer Johannesburg
- Design Studio Manager Cape Town
Effie South Africa sparks dialogue on maximising marketing value through effective procurement
Effie South Africa is bringing together a distinguished panel of senior advertising and marketing leaders to delve into the interplay between marketing effectiveness and the procurement of marketing services. The dialogue aims to explore whether efficiency is working against the growth mindset.

The panel, consisting of industry experts, includes:
Karabo Songo, ACA chair and deputy chair Effie South Africa, will moderate the panel discussion, posing tough questions on how to best implement procurement practices to drive marketing effectiveness.
This interactive dialogue and Q&A session will take place on Thursday, 20 July at GIBS, commencing at 5.30pm. Limited seats are available, and interested attendees are kindly requested to RSVP directly to az.oc.asaca@adnawl.
The procurement of valuable marketing services plays a pivotal role in enabling brands to invest confidently while navigating conflicting goals such as cost savings and growth. Efficiency within advertising spend should not diminish brand impact but rather effectively contribute to growth, innovation, and brand awareness objectives.
"Immerse yourself in an enlightening dialogue focused on the strategic intersection of marketing procurement. Join us as we explore how the right procurement practices can unlock substantial business value. Our esteemed panellists will delve into the dynamic landscape of marketing procurement, sharing invaluable insights on leveraging creativity to outshine competitors and achieve unparalleled success in today's ever-evolving market," says Anwar Jappie, chair of Effie South Africa.
Mathe Okaba, CEO of the ACA and Effie South Africa, emphasises: "Marketing effectiveness rests on a number factors, and this includes a well-executed procurement strategy. As the industry evolves, it becomes increasingly crucial for the c-suite to prioritise the integration of marketing procurement into business objectives. Through our dialogue series, we unite industry leaders to discuss and exchange profound insights on the vital aspects of marketing effectiveness. This platform serves as a catalyst, emphasising the indispensability of marketing effectiveness in driving the future triumph of our dynamic industry as a whole."
Brands and organisations are constantly seeking new ways to assess, enhance, and monitor the efficiency and effectiveness of their marketing spend. However, there often appears to be a lack of mutually beneficial partnership between the marketing and procurement functions. The relationship is often characterised by coolness and occasional antagonism, largely stemming from mutual misunderstanding. This dialogue seeks to unpack how the procurement and marketing functions should explore processes that allow them to work together, smarter and more effectively, leveraging their individual strengths.
The Effie Awards South Africa, hosted by the ACA and sponsored by Nedbank, Investec and GIB, recognise marketing communication that is not only creative but, most importantly, effective. The awards are now in proud partnership with the Nedbank IMC Conference, Africa's foremost integrated marketing conference. Winners of the 2023 Effie Awards will be announced on 15 September, 2023.
Join the conversation using the hashtags #EffieAwardsSA, #MarketingUpClose, and #NedbankIMC2023.
For more information on the 2023 Effie Awards, visit www.effieawards.co.za.
The ACA is the official representative body of South Africa's advertising and communications profession.
- AI in Advertising forum: Industry urged to understand, apply, and act25 Mar 11:41
- Effie South Africa and Ipsos to unveil 2024 Effie Trends and Insights Report20 Mar 10:42
- AI in Advertising Forum – speakers and agenda announced06 Mar 14:18
- 2025 Effie Awards: Entry dates announced04 Mar 09:46
- ACA to host AI in Advertising Forum: Exploring impact, innovation, and industry readiness19 Feb 13:36
Related
AI in Advertising forum: Industry urged to understand, apply, and act 25 Mar 2025 Community-generated content: The new currency in Brand Influence 25 Mar 2025 The Mancosa East Coast Radio Business Breakfast to wow attendees with exciting speaker line-up 24 Mar 2025 BusinessTech: News done right. Advertising done better 11 Mar 2025 Banking, retail and telecoms power SA’s brand value to over R600bn in 2025 6 Mar 2025 Inside Effie’s winning strategies: The hallmarks of an effective campaign 28 Feb 2025
