Entrants participated in the competition through the OpenAd.net website. The only rule in the competition was that ideas had to be unpublished and no brand names should be used in the entered work. The previously unpublished and un-commissioned ideas for any product or service were entered into three categories – TV, print and Web design – and will be offered on sale to OpenAd's clients (members) worldwide.
The winning execution, a print ad for door locks, was art directed by Cosmin Simionescu and written by Dan Stanescu from Graffiti BBDO Romania. It cleverly uses the exact guide to breaking a door lock combined with “We're that sure!” logo and a message that the best lock in the world has nothing to hide. It was a unified decision of the jury that this idea should be the winner in its own – Print – category as well as the overall winner.
Friends Advertising Romania triumphed in the TV category with an ad entitled ‘Girl', building on the fact that 40% of Romanian bread does not meet European quality standards. The creatives are Agi Iota as the art director and Razvan Soare as the copywriter.
The Web Design Award was taken home by the Czech agency Wundermann and idea author and art director Beata Galova, whose idea of a viral used in raising funds for the homeless proved innovative and fresh. Galova commented, “To be a winner of OpenAd Golden Drum Award means that the project may come to life and actually help homeless people, which is what this project is all about.”
The entries were judged by a jury consisting of Peter Harold, former art director and creative director for some of London's most successful advertising agencies, including DDB, BMP, Ogilvy & Mather and WCRS, currently working as a freelancer; Fabiana Renault, director at the Escuela Superior de Creativos Publicitarios and the manager at her own creative consulting office, Renault y Asociados; and Malika Rodrigues, editor of Brand Equity published by The Economic Times India. The president of the jury was Rafa Antón, creative director at Leo Burnett Madrid and this year's president of the Spanish Club de Creativos.
The winning entrants were presented with awards at the gala ceremony on Tuesday, 16 October 2007.
