2016 AMASA Awards finalists announced

Best Branded Content

• Carat: Woolworths – The Green Issue
  
• Liquorice: OMO – Ready for Life
  
• Mediamark: VW – Journey to remember
  
• MediaShop & Yonder Media: IEC – 2016 Municipal Elections Registration Campaign
  
• Native VML: Nedbank – Coach Dingaan

Best Contribution by a Media Owner

• Mark1: ABSA – Claim Your Cash
  
• Mediamark: VW – Journey to Remember
  
• OMD: Standard Bank – Love of Jazz
  
• The Spacestation: Bidvest McCarthy – Toyota Campaign

Best Experiential

• M&C Saatchi Abel: Nedbank – The Wonderland Project
  
• Mediacom: Coke Zero – You Won’t Know Until You Try
  
• MediaShop: Mugg & Bean – Wall of Generosity
  
• OMD: Standard Bank – Love of Jazz

Best Integrated: Financial

• Brand Et Al: AVBOB – Family comes first
  
• MediaShop: Nedbank – Things that really matter
  
• OMD: Standard Bank – Love of Jazz
  
• PHD: Liberty – Agile Media

Best Integrated: FMCG

• Gorilla: Axe – You gotta dry
  
• Mediacom: Pfizer – #LoveWinter
  
• MediaShop: Tastic – Tastic Red Pot. What’s Potting

• OMD: Nivea Men – Nivea Men Range

Best Integrated: Public Service

• MediaShop & Yonder: IEC – 2016 Municipal Elections Campaign

Best Integrated: Media

• MediaShop & Yonder: IEC – 2016 Municipal Elections Registration Campaign
  
• Mindshare: MTN – With Love from MTN
  
• PHD: eNews Direct – Making News Newsworthy

Best Integrated: Cause Related

• Joe Public: Nedbank – Go Sandile Twitter Track
  
• M&C Saatchi Abel: Nedbank – The Wonderland Project
  
• M&C Saatchi Connect: Red Cross – Give Childhood Back

Best Integrated: Transport

• Mediacom: VW – Li5ten Up!
  
• PHD: Mercedes Benz – SUV Interview Buzz

Best Integrated: Retail

• Brand Et Al: Makro – Big on Life

• Mark1Media: Raru – Raru Birthday Sale

• MediaShop: Nedbank – Business Banking Reins

Best Integrated: Other

• MEC: Vodacom – Vodacom Millionaires

Best Online

• Gorilla: King Cone – Monster Craving
  
• Native VML: Nedbank – Coach Dingaan
  
• Native VML: Nedbank – Transactional Twitter
  
• Native VML: Nedbank – O Week Dezign Today
  
• The Spacestation: Bidvest McCarthy – McCarthy Toyota

Best Social

• Gorilla: Axe – You Gotta Dry
  
• Joe Public: Nedbank – Go Sandile Twitter Pack
  
• Liquorice: Hellmann’s – Ultimate Burger
  
• MediaShop & Yonder: IEC – 2016 Municipal Elections Registration Campaign
  
• Native VML: Nedbank – Love Greenbacks Bot

Best Sponsorship

• M&C Saatchi Abel: Nedbank – The Wonderland Project
  
• OMD: Nivea Men – Nivea Men Range
  
• Playmakers: KFC Mini Cricket – Taking on the Proteas

Best Trade Marketing

• Ads24: Integrated. Innovative and Effective.
  
• MediaMark: Black Friday
  
• MediaMark: Middle Market Ransom

Best Use of a Small Budget

• Mobitainment: AVBOB – One AVBOB FM
  
• Playmakers: Castle Lager – #BraBrigade

Best Use of Mobile

• Gorilla: King Cone – Monster Craving
  
• Gorilla: Hansa – Switch at 6
  
• iProspect: Mercedes Benz – #InstantlyThrilling
  
• The MediaShop: Mugg & Bean – New Store Opening
  
• Mobitainment: AVBOB – One AVBOB FM

Best Use of Technology

• Gorilla: Shield – Motionsense
  
• Mediacom: Audi – Audi Re-targeting
  
• MediaShop & Yonder: IEC – 2016 Municipal Elections Registration Campaign
  
• Mobitainment: AVBOB – One AVBOB FM
  
• PHD: Stanlib – See The Future