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MediaCompete new MTN media agency
MTN SA announced today, Friday, 25 May 2007, that MediaCompete has been awarded the MTN SA media strategy, implementation and buying contract, following a competitive pitch process. The three-year contract commences on 1 June 2007.
Says Bernice Samuels, MTN SA's head of marketing: “We are very excited about having the team from MediaCompete on board. MediaCompete was appointed following a very competitive process in which we received strong proposals. I am confident that MediaCompete is best suited to our particular needs and that it will be able to support the MTN SA marketing team in its efforts to strategically differentiate the MTN brand within the competitive South African telecommunications market.
“With the current revitalisation of the MTN brand, and the focus on ‘Go', it is an exciting time to foster new relationships. We welcome and look forward to a successful partnership with MediaCompete,” she concludes.
