Finalists announced for Inclusive Design Challenge of NYF Torch Awards

Teams from Japan, the Philippines, South Korea and the US will present their creative concept for a digital media showcase that presents the inclusive design progress and success stories. The winning showcase will become a permanent fixture in the showroom of the IHCD headquarters in Boston, Massachusetts.

The competition encourages creatives from the ages of 18-25 to take part in a unique competition that explores a creative challenge and offers mentor training on how to pitch their idea.

The teams will each have 10 minutes to present their idea to an exclusive jury panel, including representatives from IHCD and members of NYF’s 2016 Executive Jury. The 2016 Grand Winning Team will be announced live from stage on 19 May at the 2016 New York Show, during the awards ceremony.

Finalists and mentors

1. Team Arigatos - Japan/South Korea
a. Yuki Abe - copywriter, Dentsu Japan
b. Yuto Fujita - planner, Dentsu Japan
c. Doh Kim - art director, Cheil Worldwide South Korea
d. Marina Kobayashi - creative planner, Dentsu Japan
Mentor: Valerie Cheng, head of creative shop Southeast Asia, Facebook – Singapore

2. Team Ongaeshi - Japan
a. Shoya Miyashita - planner, Dentsu
b. Chika Otaka - planner, Dentsu
c. Anna Saito - art director, Dentsu
d. Yuriko Yokouchi - planner, Dentsu
Mentor: Lisa Bennett, chief creative officer, TM Advertising – USA

3. Team Owls - US
a. Summer Arrowood - product design student, Otis College of Art and Design
b. Alexandra Felix - product design student, Otis College of Art and Design
c. Mellanie Urquiza - product design student, Otis College of Art and Design
Mentor: Judy John, CEO/chief creative officer, Leo Burnett Toronto – Canada

4. Team Space Bar - The Philippines
a. Jamie Cabatit - art director, TBWA/SantiagoMangadaPuno
b. Samantha Nicola Dedel - art director, TBWA/SantiagoMangadaPuno
c. Greg Hernandez - copywriter, TBWA/SantiagoMangadaPuno
d. Denise Nicole Oyog - copywriter, TBWA/SantiagoMangadaPuno
Mentor: Frank Bodin, chairman/chief creative officer, Havas Worldwide – Switzerland

5. Team the Best - US
a. Sheuefang Lee - art director, BBDO
b. Christopher Vega - copywriter, BBDO
Mentor: Josy Paul, chairman/chief creative officer, BBDO – India

Torch Awards jury members will determine the grand winning team based on the following criteria: relevance to and understanding of IHCD brand and mission; a clear demonstration of campaign goals and strategy; adherence to the brief, including scope and budgets; and creative idea.

For more information, click here.