What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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AAA course on brand management
Running June to October 2007, the AAA School of Advertising will be running a module on strategic brand management, incorporating the latest theory and practical applications of two key disciplines – brand management and account planning.
Delegates should leave the course with the latest knowledge and insights, which will aid them in staying on the leading edge of a continuously changing field.
The Brand Management course will cover the following topics:
- Intro to brands and brand equity
- Brand choreography and brand contact
- Brand elements and brand identity
- Brand management
- A: Brand system
B: Brand strategies
E: Brands and the law
C: Brand equity research and tracking
D: Brand leveraging - Corporate branding
- Launching a new brand
- Managing a brand in the trade
- Financial issues in brand management
Details
Starts : 2 June 2007
Finishes : 13 October 2007
Lectures : Wednesday evenings & Saturday mornings
Times:
- 5.30pm – 8.30pm on Wednesdays9am – 12.30pm on Saturdays
Cost: R 7 350 -00
Deposit : R4500 (payable on enrolment)
Pass mark : 50%
Exam date : 27 October 2007
For more information, contact Alison on +27 (0)11 781 2772, email or go to www.aaaschool.co.za.
