Universal McCann MD Brad Aigner says, “We’ve been told that in order to be the best, you must beat the best. I am thrilled that General Motors has had the courage to select its media agency based on merit and not on things like billings or rankings. This is a great reward for years of hard work by everyone in our team.”
A delighted Sue Rooney, Pan African media director for Universal McCann, attributes the agency’s success to strong teamwork and an integrated approach that clearly impressed the marketers at General Motors.
“We showed General Motors the benefits of being able to offer an integrated, turnkey service that yields better thinking and better value – we are pleased that they agreed with us,” she says.
