South African first for Ford

"We have adapted the Big Brother 24-hour channel principle and technology on Channel 76," explains Oracle Innovision's Sean Fairless. "What viewers will experience once the interactive application has loaded, is a squeeze-back video in the top left corner, which loops all the Ford commercials. The screen also displays a number of buttons representing the various Ford brands - Fiesta, Icon, Mondeo, Focus, Bantam and Ranger."

"The DStv remote can be used to select a button to access additional information about a particular model, including interior and exterior graphics. In addition, there is a 'Test Drive Page' encouraging prospective buyers to visit their nearest Ford dealers to test drive a vehicle."

Fairless goes on to explain that, built in to the 'Test Drive Page', is a reward system whereby members of the public who test drive a Ford, receive two tickets to attend the new James Bond movie.

"Channel 76 is representative of an improved and more advanced offering for both advertisers and viewers. It is also a prelude to further innovative developments on the channel," he concludes.