Promax Africa aims to attract the decision makers of the advertising and business industry.
Glover's talk at 3pm is entitled "Pass the TV remote, the ads are on". He will be detailing the development of a brand's value chain, and the role of TV at various stages within that development.
In particular, he will focus on the varied use of TV for advertising that falls outside of traditional usage, as well as the often symbiotic relationship between advertising and TV programming, including audience profiling.
For more information, and to register online, go to www.promaxafrica.tv.
