[NewsMaker] Gerhard Reinecke

Q: What is at the top of your to do list?
A: Black coffee straight up first thing every day.

Q: Why the move to Yellowwood?
A: They are creative and passionate about strategic planning.

Q: What is your strategic focus right now?
A: Right now my every attempt at focus is subdued by a cacophony of motorcar horns here in Lagos Nigeria.

Q: What is your main business challenge?
A: To get brands to connect with consumers in an unexpected way, yet remain highly relevant in their daily lives.

Q: Most important attribute needed to do your job?
A: A balance of observation, insight and creativity.

Q: The biggest trend to note in your industry?
A: Creatives wearing black rimmed glasses, 19th century beards and retro comb over hairstyles.

Q: How will you make an impact?
A: By not conforming to the above-mentioned trend.

Q: What inspires you?
A: Anything I have not yet observed or experienced before that could provide a fresh insight or a different take on things. Originality.

Q: What are you currently reading for work?
A: A transcript of an interview with a highly passionate Sri Lankan tea guru.

Q: Tell us something about yourself not generally known?
A: When I wake up in the morning I look like Walter Matthau.

Q: Do you have a passion project?
A: Getting to know music artists and bands I have never heard before and then sharing the good ones.

Q: At the top of my 'bucket list' is...
A: To visit the legendary jazz clubs in Greenwich Village New York, The Village Vanguard and The Blue Note.