Subscribe & Follow
Jobs
- Head of Strategy Centurion
- MW Art Director Cape Town
- MW Art Director Cape Town
- Paid Media Specialist - Lead Generation Johannesburg
- DTP Art Director Cape Town
- Business Development Manager Orange Grove
- Creative Director Cape Town
- Account Manager Johannesburg
- MW Art Director Cape Town
- Senior Design Manager / Design Studio Manager Johannesburg
Havas Worldwide Johannesburg Strepsils campaign wins at the New York Festivals
"We needed to clearly showcase the difference between Strepsils and Strepsils Intensive to bring this campaign to life. We met the challenge through a simple yet effective campaign, looking at real-life situations which could make one scream and whether that situation warrants a Strepsil or a Strepsil Intensive," explains Eoin Welsh, ECD at Havas Worldwide Johannesburg.
The two 30-second radio spots each contained 10 product mentions.
"Our aim was to breath life into these products and establish their personality as one that you resonate with," says Welsh. "The campaign is therefore very much based on real human behavioural insights, dramatising the benefits of two of the Stepsils variants. We are very excited by the responses to our radio campaign. Not only does it help profile our client and their product; it has set the stage for more great work to come - so watch this space."
The full team who worked on this project comprises:
Jonathan Deeb - ECD
Fiona O'Connor - Creative Director
Willie Struwig - Copywriter
- LG’s 2024 soundbars deliver complete at-home entertainment with rich audio15 Jan 12:26
- Havas Red expands to South Africa adding PR, social and content capability to the region11 Sep 12:06
- Havas Media ranks 5th as media agency in South Africa, Recma First Edition 2023 results show09 May 14:49
- Havas prosumer studies reveal interesting facts on lesser explored topics12 Jan 13:01
- Pernod Ricard appoints Havas Media SA as its media agency of record22 Dec 09:12