The Creative Circle Ad of the Month results for September 2013 have been announced, and chairperson for the advertising judging panel that month, John Davenport of Ireland-Davenport comments: "There was some really nice print. Perhaps as a result of Eagles just being held. Few of the other categories had as much good work as print, although the experiential category was also pretty strong, probably because is only held every three months. And apparently we all need to work harder in radio though..."
| Category | September 2013 |
|---|---|
| 1. Mail & Guardian/Newspaper - Freedom is Knowing "Napalm Girl/Diana Tunnel/Mandela Prison/Twin Towers Jumper" - TBWA Hunt Lascaris Jhb | |
| 2. SANBS/Blood Donations Masthead Barometer - Net#Work BBDO | |
| 3. SBD Voyager/Beegle Satellite-Micro-Tracker "Ship/Adventure/Truck" - TBWA Hunt Lascaris CT | |
| Radio | 1. City of Cape Town/Electricity Saving "Two Play/Fasting/Calendars/Dog Hair" - Derrick |
| 2. M-Net/Mzanzi Bioskop Magic "Zulu" - Ogilvy JHB | |
| 3. Multichoice/DStv Food "Except for Cyril/The Good Kind of Funny/1 Rock Radio" Owen Kessel | |
| Film | 1. Prudential "South Pole" - Lowe Bull |
| 2. Allan Gray "The Slip" - KingJames CT | |
| 3. Yellow Pages/yellowpages.co.za "The Golden Plunger" - 360eight | |
| 3. Business Day "Education/Housing/Guptas - "More rights than You" - Owen Kessel | |
| Experiential | 1. Flight Centre/Student Flights "Student Economics Activation" - TBWA Hunt Lascaris Jhb |
| 2. WESSA (The Wildlife & Environmental Society of SA) 2013 - Annual Review "Solar Lamp" HumanKind | |
| 3. Fox International Channels/Crime Channel "Cinema Crime Scene" - Ireland-Davenport | |
| Out of home | Too few entries - held over to October awards |
| September 2013 advertising judges |
|---|
| John Davenport, Ireland-Davenport (Chair) |
| Archie Malinga, Joe Public |
| Marion Bryan, Ogilvy |
| Tim Beckerling, HumanKind |
| Charles Pantland, TBWA Hunt Lascaris |
| Bruce Anderson, Net#Work BBDO |
| Grant Sithole, Draftfcb |
| Rob Rutherford, MetropolitanRepublic |
| Matt Berge, DDB |
| Nicola Bower, Owen Kessel |
| Category | September 2013 chair comments |
|---|---|
| Once again a winner that finished pretty far ahead of the other pieces in the category. Really nice concept and a great, strong simple idea. | |
| Film | A very nicely crafted piece for Prudential that finished well ahead of the others. |
| Radio | Okay, so this category was really quite poor. The other jurors were extremely keen that I emphasize that according to ad of month rules we had to award the top scoring spot ad of the month "winner" status, even though the scores were very very low. The top scoring spot in radio scored roughly half what the winners in the other categories scored. |
| Experiential | The work here was much more tightly grouped, with first, second and third only 2 or 3% between them. Flight Centre work that also did well at the Loeries a worthy winner. |
For more, go to www.creativecircle.co.za, www.adlip.co.za and ididthatad.com.
