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Only SA One Show Gold Pencil goes to Daddy Buy Me a Pony

14 May 2006

NEW YORK: And the results are in: South Africa has scored one Gold Pencil, one Silver Pencil and three Bronze Pencils at this year's One Show in New York City, announced on Friday 12 May 2006. Leading the herd is Daddy Buy Me A Pony, the Cape Town-based design arm of 9November, followed by FCB Cape Town, Ogilvy Johannesburg and The Jupiter Drawing Room Johannesburg.

Says Charl Nel of Daddy Buy Me A Pony, "We all at Daddy Buy Me A Pony are extremely proud to have brought home the only Gold Pencil SA has won this year. Now it's just another nail biting few days until the Clio's and D&AD's release their results."

Full details of the South African Pencial winners are:

South African 2006 One Show Design Pencil Winners
Pencil	Agency	Client	Title
Gold	Daddy buy me a Pony - a 9Nov Union Co Cape Town	Spier	Afro II Magazine
Silver	FCB Cape Town South Africa	Greek Restaurant	Greek
Bronze	FCB Cape Town South Africa	Only I-Jusi Magazine	Afro Alphabet

South African 2006 One Show Pencil Winners
Pencil	Agency	Client	Title
Bronze	Ogilvy South Africa Johannesburg	Harley Davidson	Abandoned Husbands
Bronze	The Jupiter Drawing Room Johannesburg	Permark International	Durex XL Campaign

Merits (in alphabetical order by agency):

FCB Johannesburg: Adcock Ingram/Oculosan Eye Drops - Red Eye
FCB Johannesburg: Lego - Imagine 1
Grey Worldwide Johannesburg: 3M Reclosable Fasteners - Kiss
Lobedu Leo Burnett Sunninghill: Salvation Army - Blanket
Lowe Bull Cape Town: Durex - Pixel
Lowe Bull Cape Town: Independent Newspapers - Fist
Lowe Bull Johannesburg: Unilever SA Home & Personal Care - Axe - Beds
Lowe Bull Truth Durban: Wonderbra - Parking Lot
Net#Work BBDO Hyde Park: Virgin Atlantic Airlines - Give Yourself A Break
Ogilvy Cape Town: SANTA (South African National Tuberculosis Association) - Contagious
Ogilvy Johannesburg: Harley Davidson - Reactions
Ogilvy Johannesburg: Multichoice DStv - Scripts
TBWA\Hunt\Lascaris Johannesburg: Adcock Ingram - Thunk
TBWA\Hunt\Lascaris Johannesburg: Drive Alive - Drunk Caller
The Jupiter Drawing Room Johannesburg: Permark - International Beach
The Jupiter Drawing Room Johannesburg: Permark International - Durex XL Campaign
The Jupiter Drawing Room Johannesburg: Permark International - Durex XL Campaign

Design Merits (in alphabetical order by agency):

Daddy Buy Me A Pony: Afro Magazine - Schlachthaus Exhibition
Daddy Buy Me A Pony: Interactive Africa - Design Indaba Invite
FCB Cape Town: Seconds on Main - Seconds on Main
King James RSVP Cape Town: Flat Stanley - Flat Stanley logo
Lobedu Leo Burnett Sunninghill: Salvation Army - Winter Appeal
Ogilvy Johannesburg: Exclusive Books - Willem Boshoff

Winners were selected from nearly 17 000 total entries from over 55 countries, and will be featured in The One Show Annual Volume 28 and The One Show Interactive Volume 9. The 2006 winners were presented with their Gold, Silver or Bronze Pencils at an award show and party in New York City. From there, the winning work travels the world as part of the international exhibition, making annual stops in Japan, Brazil, China, South Africa and other host cities domestically and abroad. All awarded work, including Merit winners, is also archived in an online database, a comprehensive collection of award-winning creative advertising on the web.

The full lists of Pencil and Merit winners are available at http://www.oneclub.org/oneshow/2006finalists.php.