Having begun her inspiring and hugely successful Dentsu career in 2008, Clare has 15 years experience across the media owner, marketing and advertising industry with her roots fully entrenched in digital and performance expertise.

In addition to her strong marketing and advertising background, Trafankowska is an active member of the IAB South Africa and has led the IAB Measurement Council since August 2020.

Trafankowska is also a respected thought leader within the industry as well as a Female Foundry mentor and a #IamRemarkable facilitator. Most recently, she was recognised for making positive 'waves' in the industry and was awarded the highly regarded 'Media Agency Rising Star' at the prestigious Most Awards 2022.

Commenting on being selected as part of the Media Lions jury, Trafankowska says: “I am truly honoured and excited to have been selected as a prestigious juror for the Media Cannes Lions awards shortlisting. Being a part of this esteemed panel of industry experts is a humbling experience, and I look forward to contributing my insights and knowledge to the selection process. As a passionate advocate for positive change in the advertising industry, I believe this opportunity aligns perfectly with my mission to drive growth and innovation. I am grateful for this recognition and can't wait to see the amazing work that will be showcased at this year's Cannes Lions festival.”