![The Hardy Boys' Fanta Flavour Fantasy: Be "inside" the iconic orange flavour of Fanta](https://biz-file.com/c/2408/748610-64x64.png?3)
#CannesLions2019: Mobile, Innovation & Impact Lions winners!
![The Mobile, Innovation and Impact (Creative Effectiveness) Cannes Lions 2019 Grand Prix winners...](https://biz-file.com/c/1906/502795.jpg?3)
Magnificent Mobile
The Communication Track looks at the big creative idea, where campaigns are brought to life through brilliant partnerships, people and storytelling.
The Mobile Lions celebrate device-driven creativity, designed for portable platforms. Work where a hand-held or wearable environment is integral to the idea and enables key aspects of the execution.
Ari Weiss, chief creative officer at DDB Worldwide, North America is the 2019 Mobile Lions jury president.
Weiss has guided the creative resurgence of DDB and since joining has earned 24 Lions and been named by the 4A’s as one of the 100 people who make advertising great.
The Mobile Grand Prix goes to @FCBglobal In New York for the brilliant and innovative Whopper Detour, a campaign for @BurgerKing! #CannesLions https://t.co/oyIVq7ZjrP
— Cannes Lions (@Cannes_Lions) June 20, 2019
The Cannes Lions 2019 Mobile Grand Prix was awarded to FCB New York for Burger King's 'The Whopper Detour'; with production by O Positive, New York; MackCut, New York; Human, New York; Chemistry Creative, New York; and Zombie Studio, São Paulo; with media by Horizon Media, New York; PR by Alison Brod Marketing + Communications, New York; and additional work by HoneyMix, New York:
The app enabled people within 600 feet of one of the 14,000 McDonald’s locations in America to unlock a deal for a 1-cent Whopper.
This work was also awarded the Direct Lions Grand Prix in the Reach track earlier in the week.
Innovative Innovation work
A total 187 entries were submitted to the Innovation Lions category (Innovation Track) honouring ground-breaking innovation, technology and problem solving.
The Innovation Lions shortlist comprised 25 entries from 16 countries, including: Thailand, China, Canada, Denmark, Sweden, Argentina, The Philippines, Belgium, Australia, Mexico, Russia, UK, Brazil, Israel, Germany and USA.
The Innovation Lions shortlist presentations took place on the Awards Hub Stage from Monday to Wednesday, with the winners announced onstage on Thursday, 20 June.
The jury eventually awarded just 7 Innovation Lions: 1 Grand Prix, 1 Gold, 2 Silver and 3 Bronze Lions.
An incredibly powerful and inspiring Grand Prix announcement for the Innovation Grand Prix from @wavio_ai! Congratulations to Area 23 (FCBHEalth) and Wavio for winning for the #SeeSound product! #CannesLions https://t.co/N6XnQbU2sD
— Cannes Lions (@Cannes_Lions) June 20, 2019
This year’s Innovation Lions shortlist is an exciting essence of creative excellence and I’m happy to see the work coming from countries across the world. Every shortlist candidate team should be proud to reach this stage. The Innovation Jury is looking forward to watching each presentation during live-judging on the Cannes Lions stage. The Stage is yours, not ours.The Grand Prix going to Area 23, an FCB Health Network Company, New York for Wavio's 'SeeSound'.
This is a smart home device powered with machine learning, to identify sounds around the home and notify the user through a mobile app. Wavio's Avela Hendrix interpreted live sign language from the stage.
Commenting on the Grand Prix, Yom said:This was one of the most courageous and simplest solutions we've seen which solves a problem for the deaf and hard of hearing community that has not been addressed enough before. What's also important is that it utilizes machine learning technology in a genius creative way - basically 'hacking' YouTube to train a sound database with limited resources - to essentially, save lives.
Work with true impact
The Impact Track celebrates commercial creative effectiveness and the techniques used to measure and impact branded communications.
In the Creative Effectiveness Lions (Impact Track), 227 entries were received. The jury, chaired by John Seifert, Chief Executive Officer, Worldwide, Ogilvy, awarded 12 Lions: 1 Grand Prix, 3 Gold, 3 Silver, 5 Bronze Lions.
Creative Effectiveness
The Creative Effectiveness Lions celebrate the measurable impact of creativity and hard results over the long term. Work that has shown tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose.
John Seifert, worldwide chief executive of Ogilvy, global is the 2019 Creative Effectiveness Lions jury president.
A 39-year veteran at Ogilvy & Mather, Seifert has worked across the Ogilvy network in a range of client leadership and management positions.
The Creative Effectiveness Grand Prix was awarded to Marcel, Paris with production by Prodigious, Paris; DMBM, Paris; Iconoclast, Paris; Nightshift, Paris; and GUM, Paris for Carrefour's 'Black Supermarket':Winning the Creative Effectiveness Grand Prix at #CannesLions this year… It's @MarcelAgency for @carrefourgroup's #BlackSupermarket! #CannesLions https://t.co/RlLnJpEM3n
— Cannes Lions (@Cannes_Lions) June 20, 2019
Hypermarket chain Carrefour defied the law, to change the law, with ‘Black Supermarket’ a place to sell illegal fruits and vegetables and defend biodiversity.
No SA work was awarded in the Mobile, Innovation or Impact ceremonies. View the full tables of winning work below:
2019 Cannes Lions Mobile winners
Award | Entrant / Idea Creation | Client | Product | Title | Country |
Grand Prix | FCB NEW YORK | BURGER KING | FOOD | THE WHOPPER DETOUR | USA |
Gold Lion | GOODBY SILVERSTEIN & PARTNERS, San Francisco | DAUGHTERS OF THE EVOLUTION | EDUCATIONAL WOMEN'S HISTORY APP | LESSONS IN HERSTORY | USA |
Gold Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | WAVIO | SEE SOUND | SEE SOUND | USA |
Gold Lion | HO COMMUNICATION, Shanghai | KFC | KFC POCKET FRANCHISE | POCKET FRANCHISE | CHINA |
Gold Lion | DROGA5, New York | KRAFT-HEINZ | PHILADELPHIA CREAM CHEESE | BAGELGATE | USA |
Gold Lion | VIRTUE, Copenhagen | CARLINGS | THE DIGITAL COLLECTION | ADDRESS THE FUTURE | DENMARK |
Gold Lion | HO COMMUNICATION, Shanghai | KFC | KFC POCKET FRANCHISE | POCKET FRANCHISE | CHINA |
Gold Lion | FCB INFERNO, London | THE BIG ISSUE | THE BIG ISSUE | PAY IT FORWARD | UNITED KINGDOM |
Gold Lion | FCB INFERNO, London | HUAWEI | HUAWEI BRAND | STORYSIGN | UNITED KINGDOM |
Gold Lion | GOODBY SILVERSTEIN & PARTNERS, San Francisco | DAUGHTERS OF THE EVOLUTION | EDUCATIONAL WOMEN'S HISTORY APP | LESSONS IN HERSTORY | USA |
Gold Lion | FCB NEW YORK | BURGER KING | FOOD | THE WHOPPER DETOUR | USA |
Silver Lion | ISOBAR , Amsterdam / ACHTUNG!mcgarrybowen, Amsterdam | VOLKSWAGEN | VOLKSWAGEN APPLICATION | SNELWEG SPROOKJES | THE NETHERLANDS |
Silver Lion | DAVID SÃO PAULO | BURGER KING | BURGER KING WHOPPER | BURN THAT AD | BRAZIL |
Silver Lion | FCB INFERNO, London | THE BIG ISSUE | THE BIG ISSUE | PAY IT FORWARD | UNITED KINGDOM |
Silver Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | WAVIO | SEE SOUND | SEE SOUND | USA |
Silver Lion | DROGA5, New York | IHOP | IHOP | IHOB | USA |
Silver Lion | OGILVY GERMANY, Frankfurt | GERMAN RAIL | GERMAN RAIL | NO NEED TO FLY - AROUND THE WORLD IN GERMANY | GERMANY |
Silver Lion | BBDO NEW YORK | MARS CHOCOLATE NORTH AMERICA | SNICKERS | ONE FOR TWO | USA |
Silver Lion | OGILVY, Chicago | S.C JOHNSON | GLADE | VEILED SNAPCHAT LENS | USA |
Silver Lion | R/GA , New York | SAMSUNG GLOBAL | THE GALAXY SKIN | SAMSUNG X FORTNITE: THE GALAXY SKIN | USA |
Silver Lion | GTB BRASIL, São Paulo | FORD MOTOR COMPANY | FORD MOTOR COMPANY | ACCESSIBILITY MAT | BRAZIL |
Silver Lion | CHE PROXIMITY, Melbourne | NRMA | HOME INSURANCE | SAFETY HUB | AUSTRALIA |
Bronze Lion | WE BELIEVERS, New York | BURGER KING MEXICO | BURGER KING DELIVERY | THE TRAFFIC JAM WHOPPER | USA |
Bronze Lion | LEO BURNETT SYDNEY | SAMSUNG | SAMSUNG – GALAXY S10 | POWERSHARE | AUSTRALIA |
Bronze Lion | AKQA, São Paulo | NIKE | AIR MAX | AIR MAX GRAFFITI STORES | BRAZIL |
Bronze Lion | MAKEMEPULSE, Paris / DDB PARIS | UBISOFT | DIVISION 2 | ECHOES | FRANCE |
Bronze Lion | RPA, Santa Monica | AMERICAN HONDA MOTOR CO. | CORPORATE IMAGE | MAGIC SNOW GLOBE | USA |
Bronze Lion | CLEMENGER BBDO MELBOURNE | MYER | MYER | NAUGHTY OR NICE BAUBLE | AUSTRALIA |
Bronze Lion | CHE PROXIMITY, Melbourne | NRMA | HOME INSURANCE | SAFETY HUB | AUSTRALIA |
Bronze Lion | GREY BANGLADESH, Dhaka | UCB - UCASH, SHWAPNO | MOBILE BANKING SERVICE | UCB AGROBANKING PROJECT | BANGLADESH |
Bronze Lion | VMLY&R, Sydney | MCDONALDS | MCDONALDS | MCDONALDS MCPICKLE | AUSTRALIA |
Bronze Lion | TBWA\ISTANBUL | IKEA | CARPENTS | HAILSTORM IN ISTANBUL | TURKEY |
Bronze Lion | VIRTUE, Copenhagen | CARLINGS | THE DIGITAL COLLECTION | ADDRESS THE FUTURE | DENMARK |
Bronze Lion | DENTSU WEBCHUTNEY, Bangalore | SWIGGY | FOOD DELIVERY | VOICE OF HUNGER | INDIA |
Bronze Lion | 72ANDSUNNY, Los Angeles | ACTIVISION | CALL OF DUTY | #CODNATION | USA |
Bronze Lion | WUNDERMAN THOMPSON, Sao Paulo / J. WALTER THOMPSON BRAZIL, São Paulo | GUD | GUD | RESCUE DOGZ | BRAZIL |
Bronze Lion | FCB/SIX, Toronto | BLACK & ABROAD | BLACK & ABROAD | GO BACK TO AFRICA | CANADA |
Bronze Lion | DDB SYDNEY | VOLKSWAGEN | VOLKSWAGEN POLO | POLO UNFAIL | AUSTRALIA |
Bronze Lion | DROGA5, New York | KRAFT-HEINZ | PHILADELPHIA CREAM CHEESE | BAGELGATE | USA |
Bronze Lion | FAMOUSGREY BRUSSELS | BITE BACK | ANIMAL RIGHTS ORGANISATION | NOT A BOOMERANG | BELGIUM |
Bronze Lion | MOTHER NEW YORK | THE NEW YORK PUBLIC LIBRARY | LITERATURE | INSTA NOVELS | USA |
Bronze Lion | FCB INFERNO, London | HUAWEI | HUAWEI BRAND | STORYSIGN | UNITED KINGDOM |
Here’s a reminder of the 2019 Mobile Lions shortlist in full:
2019 Cannes Lions Innovation winners
Award | Entrant / Idea Creation | Client | Product | Title | Country |
Grand Prix | AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | WAVIO | SEE SOUND | SEE SOUND | USA |
Gold Lion | McCANN NEW YORK | MICROSOFT | XBOX | CHANGING THE GAME | USA |
Silver Lion | LEW'LARA\TBWA, São Paulo | DORINA NOWILL FOUNDATION FOR THE BLIND | #BRAILLEBRICKSFORALL | #BRAILLEBRICKSFORALL | BRAZIL |
Silver Lion | McCANN, Tel Aviv | IKEA | IKEA THISABLES | THISABLES | ISRAEL |
Bronze Lion | TBWA\SANTIAGO MANGADA PUNO, Makati City | PACIFIC PAINTS (BOYSEN) PHILIPPINES INC. | BOYSEN KNOX-OUT PAINTS | THIS IS A TREE | THE PHILIPPINES |
Bronze Lion | R/GA LONDON / MIMICA, London | MIMICA | MIMICA TOUCH | MIMICA | UNITED KINGDOM |
Bronze Lion | RBK COMMUNICATION, Stockholm | DOCONOMY | DO BLACK | DO BLACK - THE CARBON LIMIT CREDIT CARD | SWEDEN |
Here’s a reminder of the 2019 Innovation Lions shortlist in full:
2019 Cannes Lions Impact: Creative Effectiveness winners
Award | Entrant / Idea Creation | Client | Product | Title | Country |
Grand Prix | MARCEL, Paris | CARREFOUR | CARREFOUR | BLACK SUPERMARKET | FRANCE |
Gold Lion | SAATCHI & SAATCHI, New York | PROCTER & GAMBLE | TIDE | IT'S A TIDE AD | USA |
Gold Lion | McCANN LONDON | MICROSOFT | XBOX DESIGN LAB | 'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES | UNITED KINGDOM |
Gold Lion | DAVID, Buenos Aires | NEWSAN | NOBLEX | THE ALL-IN PROMO | ARGENTINA |
Silver Lion | ENERGY BBDO, Chicago | NATIONAL SAFETY COUNCIL | NON-PROFIT | PRESCRIBED TO DEATH | USA |
Silver Lion | adam&eveDDB, London | CAMPAIGN AGAINST LIVING | CHARITY | PROJECT 84 | UNITED KINGDOM |
Silver Lion | LOLA MULLENLOWE, Madrid | BURGER KING | BURGER KING | SCARY CLOWN NIGHT | SPAIN |
Bronze Lion | DROGA5, New York | TOURISM AUSTRALIA | TOURISM AUSTRALIA | DUNDEE: THE SON OF A LEGEND RETURNS HOME | USA |
Bronze Lion | BBH , London / WE ARE SOCIAL, London | AUDI | AUTOMOTIVE | AUDI / VORSPRUNG DURCH TECHNIK: BEAUTIFUL CARS WITH AMAZING BRAINS (2015 – Q1 20 | UNITED KINGDOM |
Bronze Lion | WUNDERMAN THOMPSON BANGKOK / WUNDERMAN, Bangkok / J. WALTER THOMPSON BANGKOK | UNILEVER | SUNSILK | HAIR TALK | THAILAND |
Bronze Lion | McCANN NEW YORK | RECKITT BENCKISER | MUCINEX | #SUPERSICKMONDAY | USA |
Bronze Lion | McCANN LONDON | MICROSOFT | XBOX DESIGN LAB | 'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES | UNITED KINGDOM |
Here’s a reminder of the 2019 Creative Effectiveness Lions shortlist in full:
The Cannes Lions Festival of Creativity runs from 17 to 21 June 2019, with Cinemark – now known as Ster-Kinekor Sales – the local representatives of Cannes Lions for SA. Visit our Cannes Lions special section for the latest updates!
![](/res/img/s.gif)