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#CannesLions2017: Mobile Lions winners!
Mobile Lions celebrate device-driven creativity. Entries needed to demonstrate performance in portable platforms, where a hand-held or wearable environment is integral to the idea and enables key aspects of the execution.
Native VML picked up 2 of the 68 Mobile Lions awarded from a shortlist of 150 – both for Huffington Post's Stop the Cycle, with media by The Digital Media Consultancy. These were awarded under the categories of 'Corporate Commercial' and 'Social Purpose'.
The Grand Prix went to Dentsu Y&R, Tokyo for Recruit Lifestyle Co. Ltd’s Seem ‘The Family Way’:
View the full table of winning work below:
Mobile Lions Winners
Entrant | Title | Client | Product | Award |
DENTSU Y&R, Tokyo | THE FAMILY WAY | RECRUIT LIFESTYLE CO., LTD. | SEEM | Grand Prix |
DAVID THE AGENCY, São Paulo | THE NEVER-ENDING FOREST APP | FABER-CASTELL | FABER-CASTELL | Gold Lion |
Y&R ITALIA, Milan | CHAT YOURSELF | ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF | CHAT YOURSELF | Gold Lion |
B-REEL, New York | OFFICIAL GORILLAZ APP | GORILLAZ | NEW GORILLAZ ALBUM | Gold Lion |
DENTSU Y&R, Tokyo | THE FAMILY WAY | RECRUIT LIFESTYLE CO., LTD. | SEEM | Gold Lion |
CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Gold Lion |
BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Gold Lion |
CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Gold Lion |
DAVID, Miami | GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | Gold Lion |
B-REEL, New York | OFFICIAL GORILLAZ APP | GORILLAZ | NEW GORILLAZ ALBUM | Silver Lion |
DAVID, Miami | GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | Silver Lion |
SNAP, Los Angeles | SPECTACLES | SNAP, INC. | SPECTACLES | Silver Lion |
PHILIPP UND KEUNTJE, Hamburg / RIMOWA ELECTRONIC TAG, Hamburg / T-SYSTEMS INTERNATIONAL, Frankfurt / AIRBUS GROUP, Leiden | RIMOWA ELECTRONIC TAG | RIMOWA ELECTRONIC TAG GMBH | RIMOWA ELECTRONIC TAG | Silver Lion |
SAATCHI & SAATCHI, London | FLEETLIGHTS | DIRECT LINE | INSURANCE | Silver Lion |
DENTSU Y&R, Tokyo | THE FAMILY WAY | RECRUIT LIFESTYLE CO., LTD. | SEEM | Silver Lion |
R/GA SAN FRANCISCO | BOTBOT | REPLY.AI | BOTBOT | Silver Lion |
TBWA\PARIS, Paris / DAN PARIS, Boulogne-Billancourt | THE MAGIC WALLPAPER | CASTORAMA | STORE TOOLS | Silver Lion |
Y&R ITALIA, Milan | CHAT YOURSELF | ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF | CHAT YOURSELF | Silver Lion |
BBDO NEW YORK | MADE IN A MINUTE | LOWE'S | LOWE'S | Silver Lion |
VML, New York | QUEST TO LEGOLAND | LEGOLAND FLORIDA RESORT | LEGOLAND | Silver Lion |
TBWA\CHIAT\DAY, Los Angeles | SERENA WILLIAMS | MATCH POINT | GATORADE | GATORADE | GATORADE | Silver Lion |
BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Silver Lion |
DAVID, Miami | GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | Silver Lion |
DM9DDB, São Paulo | KISS THE KREMLIN | SSEX BBOX | SSEX BBOX | Silver Lion |
VML, Sydney | SNAPLICATIONS | MCDONALD'S AUSTRALIA | MCDONALD'S RECRUITMENT | Silver Lion |
DEUTSCH, New York | VENMO MICRO HACK | WATERISLIFE | CHARITY | Silver Lion |
VML, Sydney | SNAPLICATIONS | MCDONALD'S AUSTRALIA | MCDONALD'S RECRUITMENT | Silver Lion |
CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Silver Lion |
TBWA\CHIAT\DAY, Los Angeles | SERENA WILLIAMS | MATCH POINT | GATORADE | GATORADE | GATORADE | Silver Lion |
R/GA SAN FRANCISCO | BOTBOT | REPLY.AI | BOTBOT | Silver Lion |
PHD, Shanghai | YASMIN'S SEX-ED REVOLUTION | BAYER | YASMIN | Silver Lion |
DM9DDB, São Paulo | KISS THE KREMLIN | SSEX BBOX | SSEX BBOX | Silver Lion |
CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Silver Lion |
VML, New York | QUEST TO LEGOLAND | LEGOLAND FLORIDA RESORT | LEGOLAND | Bronze Lion |
TBWA\PARIS, Paris / DAN PARIS, Boulogne-Billancourt | THE MAGIC WALLPAPER | CASTORAMA | STORE TOOLS | Bronze Lion |
CRITICAL MASS, Calgary | BATTLE TEST: A NISSAN ROGUE® 360° VR EXPERIENCE | NISSAN NORTH AMERICA | THE NEW 2017 NISSAN ROGUE® | Bronze Lion |
NATIVE VML, Johannesburg | STOP THE CYCLE | HUFFINGTON POST SOUTH AFRICA | NON-PROFIT | Bronze Lion |
OGILVY MADRID / GTB, Madrid | MAX MOTOR DREAMS | FORD SPAIN | FORD SPAIN | Bronze Lion |
SNAP, Los Angeles | SPECTACLES | SNAP, INC. | SPECTACLES | Bronze Lion |
TENCENT, Shenzhen | QQ ALERT: HOPE NEVER DIES | QQ ALERT | Bronze Lion | |
OGILVY BRASIL, São Paulo | THE VOICE OF ART | IBM | IBM CLOUD | Bronze Lion |
Y&R SINGAPORE | TINYMOS - THE WORLD'S SMARTEST ASTROPHOTOGRAPHY CAMERA | TINYMOS PRIVATE LIMITED | ASTROPHOTOGRAPHY CAMERA | Bronze Lion |
PHILIPP UND KEUNTJE, Hamburg / RIMOWA ELECTRONIC TAG, Hamburg / T-SYSTEMS INTERNATIONAL, Frankfurt / AIRBUS GROUP, Leiden | RIMOWA ELECTRONIC TAG | RIMOWA ELECTRONIC TAG GMBH | RIMOWA ELECTRONIC TAG | Bronze Lion |
R/GA SYDNEY | THROUGH THE DARK | GOOGLE PLAY | Bronze Lion | |
SAATCHI & SAATCHI, London | FLEETLIGHTS | DIRECT LINE | INSURANCE | Bronze Lion |
180LA, Santa Monica | VISIT BRITAIN | EXPEDIA | VISIT BRITAIN PARTNERSHIP | Bronze Lion |
MARCEL, Paris | SAFEST ROUTE | GROUPAMA | GROUPAMA | Bronze Lion |
JUNG VON MATT/LIMMAT, Zürich | THE SOUND BOOK APP | NORDSÜD VERLAG | CHILDREN BOOK | Bronze Lion |
OGILVY AUSTRAILIA, Melbourne | AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | Bronze Lion |
HUGE, New York | NOTIFICA: THE APP YOU'LL BE GLAD YOU DON'T NEED | UNITED WE DREAM | NOTIFICA ALERT SERVICE APP | Bronze Lion |
NATIVE VML, Johannesburg | STOP THE CYCLE | HUFFINGTON POST SOUTH AFRICA | NON-PROFIT | Bronze Lion |
PUBLICIS ROMANIA, Bucharest | MR. BEAR DRIVER | THE AUTOMOBILE CLUB OF ROMANIA | THE AUTOMOBILE CLUB OF ROMANIA & THE FIA (FÉDÉRATION INTERNATIONALE DE L'AUTOMOBILE ) | Bronze Lion |
DENTSU INC., Tokyo / GOOGLE, Tokyo | GLICODE | EZAKI GLICO COMPANY, LIMITED | CORPORATE | Bronze Lion |
FCB NEW ZEALAND, Auckland | GO BALLS OUT | TESTICULAR CANCER NEW ZEALAND | TESTICULAR CANCER AWARENESS | Bronze Lion |
TBWA\CHIAT\DAY, Los Angeles | SERENA WILLIAMS | MATCH POINT | GATORADE | GATORADE | GATORADE | Bronze Lion |
IRIS WORLDWIDE, London | ADIDAS NEO SNAPCHAT - #MYNEOLABEL | ADIDAS | ADIDAS NEO | Bronze Lion |
DROGA5, New York / UNDER ARMOUR, Baltimore | #BREAKTHEGAME | UNDER ARMOUR | SPORTS APPAREL | Bronze Lion |
J. WALTER THOMPSON NEW YORK | UNSAFETY CHECK | BLACK LIVES MATTER | NONPROFIT | Bronze Lion |
DM9DDB, São Paulo | KISS THE KREMLIN | SSEX BBOX | SSEX BBOX | Bronze Lion |
BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Bronze Lion |
Y&R ITALIA, Milan | CHAT YOURSELF | ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF | CHAT YOURSELF | Bronze Lion |
VML, Sydney | SNAPLICATIONS | MCDONALD'S AUSTRALIA | MCDONALD'S RECRUITMENT | Bronze Lion |
VML, Sydney | SNAPLICATIONS | MCDONALD'S AUSTRALIA | MCDONALD'S RECRUITMENT | Bronze Lion |
BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Bronze Lion |
J. WALTER THOMPSON NEW YORK | UNSAFETY CHECK | BLACK LIVES MATTER | NONPROFIT | Bronze Lion |
DEUTSCH, New York | VENMO MICRO HACK | WATERISLIFE | CHARITY | Bronze Lion |
EDELMAN DEPORTIVO, Stockholm | GIVE A BEEP | HÖVDING | HÖVDING – AIRBAG FOR CYCLISTS | Bronze Lion |
Y&R ITALIA, Milan | CHAT YOURSELF | ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF | CHAT YOURSELF | Bronze Lion |
The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.
Visit the official Cannes Lions website and our Cannes Lions special section for more information.
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